Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challenges
Five hundred and five small tourism accommodation business owners in Ghana were surveyed to determine their motivation for owning/operating a small tourism business and the challenges they encounter. Tourism accommodation business owners indicated factors such as maintaining lifestyle, being t...
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2014-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol__3_1.pdf
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| _version_ | 1819292304003825664 |
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| author | J Mensah-Ansah |
| author_facet | J Mensah-Ansah |
| author_sort | J Mensah-Ansah |
| collection | DOAJ |
| description | Five hundred and five small tourism accommodation business owners in Ghana were surveyed to
determine their motivation for owning/operating a small tourism business and the challenges they
encounter. Tourism accommodation business owners indicated factors such as maintaining lifestyle,
being their own bosses, capitalising on a business opportunity, generation of retirement income
influence the decision to own/operate a small tourism accommodation businesses. These variables
can be categorized as non-economic and economic factors. It was found that though the owners were
motivated by commercial enterprise goals, these are subordinated to the pursuit of socially driven
lifestyle motivation factors. Small tourism accommodation business owners in Ghana perceive the
non-availability of skilled hospitality personnel and limited access to structured hospitality training
programmes as the greatest challenge facing their industry. |
| first_indexed | 2024-12-24T03:52:24Z |
| format | Article |
| id | doaj.art-f0b1f1aa27514270b7a4e5c660f5a120 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-24T03:52:24Z |
| publishDate | 2014-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-f0b1f1aa27514270b7a4e5c660f5a1202022-12-21T17:16:33ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2014-01-0131article_14_vol_3__1__2014Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challengesJ Mensah-Ansah0 Association of Hotel and Tourism Schools in Africa Five hundred and five small tourism accommodation business owners in Ghana were surveyed to determine their motivation for owning/operating a small tourism business and the challenges they encounter. Tourism accommodation business owners indicated factors such as maintaining lifestyle, being their own bosses, capitalising on a business opportunity, generation of retirement income influence the decision to own/operate a small tourism accommodation businesses. These variables can be categorized as non-economic and economic factors. It was found that though the owners were motivated by commercial enterprise goals, these are subordinated to the pursuit of socially driven lifestyle motivation factors. Small tourism accommodation business owners in Ghana perceive the non-availability of skilled hospitality personnel and limited access to structured hospitality training programmes as the greatest challenge facing their industry. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol__3_1.pdf Ghana Small Tourism accommodation businesses motivations challenges |
| spellingShingle | J Mensah-Ansah Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challenges African Journal of Hospitality, Tourism and Leisure Ghana Small Tourism accommodation businesses motivations challenges |
| title | Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challenges |
| title_full | Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challenges |
| title_fullStr | Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challenges |
| title_full_unstemmed | Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challenges |
| title_short | Small tourism accommodation business owners in Ghana: a factor analysis of motivations and challenges |
| title_sort | small tourism accommodation business owners in ghana a factor analysis of motivations and challenges |
| topic | Ghana Small Tourism accommodation businesses motivations challenges |
| url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol__3_1.pdf
|
| work_keys_str_mv | AT jmensahansah smalltourismaccommodationbusinessownersinghanaafactoranalysisofmotivationsandchallenges |