From theme park to cultural tourism town: Disneyization turning of tourism space in China

Theme park development has become an important choice for tourism space development in Chinese cities, and the theming of space as well as the implied consumption symbols and cultural implications are usually viewed as examples for the development of other urban spaces, such as cultural tourism town...

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Main Authors: Zi’ang Zhang, Zengxian Liang, Jigang Bao
Format: Article
Language:English
Published: KeAi Communications Co. Ltd. 2021-04-01
Series:Regional Sustainability
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666660X21000207
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author Zi’ang Zhang
Zengxian Liang
Jigang Bao
author_facet Zi’ang Zhang
Zengxian Liang
Jigang Bao
author_sort Zi’ang Zhang
collection DOAJ
description Theme park development has become an important choice for tourism space development in Chinese cities, and the theming of space as well as the implied consumption symbols and cultural implications are usually viewed as examples for the development of other urban spaces, such as cultural tourism towns. The result is the Disneyization of urban tourism space. With the construction of characteristic towns being vigorously promoted throughout China, cultural tourism towns are springing up. They are typical of the “Wuzhen Town Mode” and represent the process of the Disneyization of tourism space in China. This research reflects on the evolution of the characteristics of tourism space in China. Taking the Wuzhen Town Mode as an example, this study reveals the characteristics and conversion mechanism of the Disneyization of tourism space in Chinese cities. According to this research, the Wuzhen Town Mode of the Disneyization is characterized by theming, hybrid consumption, merchandising, and performative labor. Residential function is a unique characteristic of the Disneyization of cultural tourism towns in China. Moreover, the Wuzhen Town Mode of the Disneyization is jointly motivated by the driving force of local governments, the propulsive force of tourist demand, the attractive force of the social environment, and the driving force of capital. Finally, suggestions and policy proposals are provided for the Disneyization of tourism space in China.
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spelling doaj.art-f0be455c56014a7a9c21d9279d02e3d32022-12-27T04:38:01ZengKeAi Communications Co. Ltd.Regional Sustainability2666-660X2021-04-0122156163From theme park to cultural tourism town: Disneyization turning of tourism space in ChinaZi’ang Zhang0Zengxian Liang1Jigang Bao2School of Geography and Planning, Sun Yat-sen University, Guangzhou, 510275, China; Center for Tourism Planning and Research, Sun Yat-sen University, Guangzhou, 510275, ChinaCenter for Tourism Planning and Research, Sun Yat-sen University, Guangzhou, 510275, China; School of Tourism Management, Sun Yat-sen University, Guangzhou, 510275, ChinaCenter for Tourism Planning and Research, Sun Yat-sen University, Guangzhou, 510275, China; School of Tourism Management, Sun Yat-sen University, Guangzhou, 510275, China; Corresponding author. Center for Tourism Planning and Research, Sun Yat-sen University, Guangzhou, 510275, China.Theme park development has become an important choice for tourism space development in Chinese cities, and the theming of space as well as the implied consumption symbols and cultural implications are usually viewed as examples for the development of other urban spaces, such as cultural tourism towns. The result is the Disneyization of urban tourism space. With the construction of characteristic towns being vigorously promoted throughout China, cultural tourism towns are springing up. They are typical of the “Wuzhen Town Mode” and represent the process of the Disneyization of tourism space in China. This research reflects on the evolution of the characteristics of tourism space in China. Taking the Wuzhen Town Mode as an example, this study reveals the characteristics and conversion mechanism of the Disneyization of tourism space in Chinese cities. According to this research, the Wuzhen Town Mode of the Disneyization is characterized by theming, hybrid consumption, merchandising, and performative labor. Residential function is a unique characteristic of the Disneyization of cultural tourism towns in China. Moreover, the Wuzhen Town Mode of the Disneyization is jointly motivated by the driving force of local governments, the propulsive force of tourist demand, the attractive force of the social environment, and the driving force of capital. Finally, suggestions and policy proposals are provided for the Disneyization of tourism space in China.http://www.sciencedirect.com/science/article/pii/S2666660X21000207Theme parkDisneyizationThemingCultural tourism townTourism spaceWuzhen Town
spellingShingle Zi’ang Zhang
Zengxian Liang
Jigang Bao
From theme park to cultural tourism town: Disneyization turning of tourism space in China
Regional Sustainability
Theme park
Disneyization
Theming
Cultural tourism town
Tourism space
Wuzhen Town
title From theme park to cultural tourism town: Disneyization turning of tourism space in China
title_full From theme park to cultural tourism town: Disneyization turning of tourism space in China
title_fullStr From theme park to cultural tourism town: Disneyization turning of tourism space in China
title_full_unstemmed From theme park to cultural tourism town: Disneyization turning of tourism space in China
title_short From theme park to cultural tourism town: Disneyization turning of tourism space in China
title_sort from theme park to cultural tourism town disneyization turning of tourism space in china
topic Theme park
Disneyization
Theming
Cultural tourism town
Tourism space
Wuzhen Town
url http://www.sciencedirect.com/science/article/pii/S2666660X21000207
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AT jigangbao fromthemeparktoculturaltourismtowndisneyizationturningoftourismspaceinchina