The Reception of Memes as Political Information in the Media
Lately memes have been using as viral marketing for products in advertising or satire in political campaigns in Indonesia. In 2013 Richard Dawkins, the author of The Selfish Gene (1976), characterized that memes on the internet as a human creativity. The pictures in the meme are tailored to the user...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2018-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/e3sconf/20187314014 |
| _version_ | 1818956496164093952 |
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| author | Santosa Hedi Pudjo Lestari Sri Budi Ayun Primada Qurrota |
| author_facet | Santosa Hedi Pudjo Lestari Sri Budi Ayun Primada Qurrota |
| author_sort | Santosa Hedi Pudjo |
| collection | DOAJ |
| description | Lately memes have been using as viral marketing for products in advertising or satire in political campaigns in Indonesia. In 2013 Richard Dawkins, the author of The Selfish Gene (1976), characterized that memes on the internet as a human creativity. The pictures in the meme are tailored to the user’s feelings and become the feeling of society. Meme cannot be said to be the ideal journalistic formula because most of them do not use the 5W + 1H journalism rule. Ironically though meme is not information that contains accuracy, relevance, and completeness of journalism, but at the same time it is in great demand even highly trusted, as they are easily accepted as information. While information that does not contain accuracy, often called hoax news. In Indonesia meme experiencing a surge in volume during the last 2014 presidential election; there are so many memes about Jokowi and Prabowo circulating on the Internet at the time, and later also many outstanding memes that contain the image in the form of satire, silly and even funny. Meme phenomenon related closely with the ease of dissemination of information through the media, especially online media. Bauckhage (2011: 42), meme usually develops through comments, imitations, parodies, or even media coverage. Meanwhile, according to Shifman (2013: 362), meme phrases are generally applied to describe propaganda. In Indonesia, meme is dominated by political news and satire especially during the 2014 presidential election. |
| first_indexed | 2024-12-20T10:54:53Z |
| format | Article |
| id | doaj.art-f0cac01732504dbbb7e3f8ae5ac31660 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-20T10:54:53Z |
| publishDate | 2018-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-f0cac01732504dbbb7e3f8ae5ac316602022-12-21T19:43:10ZengEDP SciencesE3S Web of Conferences2267-12422018-01-01731401410.1051/e3sconf/20187314014e3sconf_icenis18_14014The Reception of Memes as Political Information in the MediaSantosa Hedi Pudjo0Lestari Sri Budi1Ayun Primada Qurrota2Department of Communication, Universitas DiponegoroDepartment of Communication, Universitas DiponegoroDepartment of Communication, Universitas DiponegoroLately memes have been using as viral marketing for products in advertising or satire in political campaigns in Indonesia. In 2013 Richard Dawkins, the author of The Selfish Gene (1976), characterized that memes on the internet as a human creativity. The pictures in the meme are tailored to the user’s feelings and become the feeling of society. Meme cannot be said to be the ideal journalistic formula because most of them do not use the 5W + 1H journalism rule. Ironically though meme is not information that contains accuracy, relevance, and completeness of journalism, but at the same time it is in great demand even highly trusted, as they are easily accepted as information. While information that does not contain accuracy, often called hoax news. In Indonesia meme experiencing a surge in volume during the last 2014 presidential election; there are so many memes about Jokowi and Prabowo circulating on the Internet at the time, and later also many outstanding memes that contain the image in the form of satire, silly and even funny. Meme phenomenon related closely with the ease of dissemination of information through the media, especially online media. Bauckhage (2011: 42), meme usually develops through comments, imitations, parodies, or even media coverage. Meanwhile, according to Shifman (2013: 362), meme phrases are generally applied to describe propaganda. In Indonesia, meme is dominated by political news and satire especially during the 2014 presidential election.https://doi.org/10.1051/e3sconf/20187314014ReceptionMemePolitical informationNew Media |
| spellingShingle | Santosa Hedi Pudjo Lestari Sri Budi Ayun Primada Qurrota The Reception of Memes as Political Information in the Media E3S Web of Conferences Reception Meme Political information New Media |
| title | The Reception of Memes as Political Information in the Media |
| title_full | The Reception of Memes as Political Information in the Media |
| title_fullStr | The Reception of Memes as Political Information in the Media |
| title_full_unstemmed | The Reception of Memes as Political Information in the Media |
| title_short | The Reception of Memes as Political Information in the Media |
| title_sort | reception of memes as political information in the media |
| topic | Reception Meme Political information New Media |
| url | https://doi.org/10.1051/e3sconf/20187314014 |
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