Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis
This study aims to investigate the memes created by Nurhadi-Aldo, a fictional presidential candidate. Data is collected from Nurhadi-Aldo’s Instagram profile. The descriptive qualitative approach was used and the sampling procedure carried out was purposive sampling. To analyze the data and to uncov...
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| Format: | Article |
| Language: | English |
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Universitas Syiah Kuala
2019-10-01
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| Series: | Studies in English Language and Education |
| Subjects: | |
| Online Access: | https://jurnal.usk.ac.id/SiELE/article/view/14020 |
| _version_ | 1828039618112520192 |
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| author | Hesti Raisa Rahardi Rosaria Mita Amalia |
| author_facet | Hesti Raisa Rahardi Rosaria Mita Amalia |
| author_sort | Hesti Raisa Rahardi |
| collection | DOAJ |
| description | This study aims to investigate the memes created by Nurhadi-Aldo, a fictional presidential candidate. Data is collected from Nurhadi-Aldo’s Instagram profile. The descriptive qualitative approach was used and the sampling procedure carried out was purposive sampling. To analyze the data and to uncover the hidden values, the three-dimension analysis proposed by Fairclough (2001) was used. The first dimension was textual analysis where the textual and visual sign of the presidential memes were examined. The second dimension was the analysis of the discursive practice surrounding the production of Nurhadi-Aldo memes. And the last was the sociocultural practice analysis that deals with how Indonesian internet users reacted to this viral phenomenon. The result points out that the memes represent the visualization of public social critics toward a political condition in Indonesia. With regards to the content creator, Nurhadi-Aldo’s memes further indicate the scepticism value of Indonesian youth. These findings further confirm that the function of the meme is not limited to entertainment purpose only, but also to deliver political criticism. Hence, it is expected that the findings will give more insights into how certain values can be delivered through the use of everyday text, such as memes. |
| first_indexed | 2024-04-10T16:43:50Z |
| format | Article |
| id | doaj.art-f0d05100c5c94c0fa8de1a2c606019fa |
| institution | Directory Open Access Journal |
| issn | 2355-2794 2461-0275 |
| language | English |
| last_indexed | 2024-04-10T16:43:50Z |
| publishDate | 2019-10-01 |
| publisher | Universitas Syiah Kuala |
| record_format | Article |
| series | Studies in English Language and Education |
| spelling | doaj.art-f0d05100c5c94c0fa8de1a2c606019fa2023-02-08T03:56:41ZengUniversitas Syiah KualaStudies in English Language and Education2355-27942461-02752019-10-016223925010.24815/siele.v6i2.1402010397Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysisHesti Raisa Rahardi0Rosaria Mita Amalia1Universitas PadjadjaranUniversitas PadjadjaranThis study aims to investigate the memes created by Nurhadi-Aldo, a fictional presidential candidate. Data is collected from Nurhadi-Aldo’s Instagram profile. The descriptive qualitative approach was used and the sampling procedure carried out was purposive sampling. To analyze the data and to uncover the hidden values, the three-dimension analysis proposed by Fairclough (2001) was used. The first dimension was textual analysis where the textual and visual sign of the presidential memes were examined. The second dimension was the analysis of the discursive practice surrounding the production of Nurhadi-Aldo memes. And the last was the sociocultural practice analysis that deals with how Indonesian internet users reacted to this viral phenomenon. The result points out that the memes represent the visualization of public social critics toward a political condition in Indonesia. With regards to the content creator, Nurhadi-Aldo’s memes further indicate the scepticism value of Indonesian youth. These findings further confirm that the function of the meme is not limited to entertainment purpose only, but also to deliver political criticism. Hence, it is expected that the findings will give more insights into how certain values can be delivered through the use of everyday text, such as memes.https://jurnal.usk.ac.id/SiELE/article/view/14020cdafairclough’s frameworkmemesfictional candidateshidden value |
| spellingShingle | Hesti Raisa Rahardi Rosaria Mita Amalia Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis Studies in English Language and Education cda fairclough’s framework memes fictional candidates hidden value |
| title | Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis |
| title_full | Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis |
| title_fullStr | Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis |
| title_full_unstemmed | Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis |
| title_short | Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis |
| title_sort | meme as political criticism towards 2019 indonesian general election a critical discourse analysis |
| topic | cda fairclough’s framework memes fictional candidates hidden value |
| url | https://jurnal.usk.ac.id/SiELE/article/view/14020 |
| work_keys_str_mv | AT hestiraisarahardi memeaspoliticalcriticismtowards2019indonesiangeneralelectionacriticaldiscourseanalysis AT rosariamitaamalia memeaspoliticalcriticismtowards2019indonesiangeneralelectionacriticaldiscourseanalysis |