The survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka Banja

This paper researches the attitudes of tourists on the quality and content of the existing offer of the tourist destination - Vrnjacka Banja. This destination has a wide range of natural and anthropogenic resources, tourist infrastructure and suprastructure, events, opportunities for an active holid...

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Main Authors: Podovac Milena, Jovanović-Tončev Melita
Format: Article
Language:English
Published: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2015-01-01
Series:Ekonomski Pogledi
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2015/1450-79511502065P.pdf
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author Podovac Milena
Jovanović-Tončev Melita
author_facet Podovac Milena
Jovanović-Tončev Melita
author_sort Podovac Milena
collection DOAJ
description This paper researches the attitudes of tourists on the quality and content of the existing offer of the tourist destination - Vrnjacka Banja. This destination has a wide range of natural and anthropogenic resources, tourist infrastructure and suprastructure, events, opportunities for an active holiday and relaxation. However, the question is whether it can meet the sophisticated needs of tourists with the existing quality and structure of its offer. The aim of this research is to point out the necessity to improve the quality of tourist offer, on the bases of the analysis of attitudes, which would result in the higher satisfaction of tourist. Based on the analysis of primary data, some guidelines for the improvement of the offer were defined, which would contribute to the creation of a real bases for a long-term favorable market position.
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spelling doaj.art-f0d42407db1e44699856f1056a00e1912024-04-03T16:28:34ZengUniversity of Pristina in Kosovska Mitrovica, Faculty of EconomicsEkonomski Pogledi1450-79512334-75702015-01-01172658010.5937/EkoPog1502065P1450-79511502065PThe survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka BanjaPodovac Milena0https://orcid.org/0000-0002-0709-2927Jovanović-Tončev Melita1Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, SerbiaUniverzitet Singidunum, Beograd, SerbiaThis paper researches the attitudes of tourists on the quality and content of the existing offer of the tourist destination - Vrnjacka Banja. This destination has a wide range of natural and anthropogenic resources, tourist infrastructure and suprastructure, events, opportunities for an active holiday and relaxation. However, the question is whether it can meet the sophisticated needs of tourists with the existing quality and structure of its offer. The aim of this research is to point out the necessity to improve the quality of tourist offer, on the bases of the analysis of attitudes, which would result in the higher satisfaction of tourist. Based on the analysis of primary data, some guidelines for the improvement of the offer were defined, which would contribute to the creation of a real bases for a long-term favorable market position.https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2015/1450-79511502065P.pdfvrnjačka banjatourist offerdestinationtourists' attitudes
spellingShingle Podovac Milena
Jovanović-Tončev Melita
The survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka Banja
Ekonomski Pogledi
vrnjačka banja
tourist offer
destination
tourists' attitudes
title The survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka Banja
title_full The survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka Banja
title_fullStr The survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka Banja
title_full_unstemmed The survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka Banja
title_short The survey of tourists' attitudes on the quality of the offer of tourist destination Vrnjačka Banja
title_sort survey of tourists attitudes on the quality of the offer of tourist destination vrnjacka banja
topic vrnjačka banja
tourist offer
destination
tourists' attitudes
url https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2015/1450-79511502065P.pdf
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