Roles of religiosity in enhancing life satisfaction, ethical judgements and consumer loyalty

Roles of religiosity in enhancing life satisfaction, ethical judgements and consumer loyalty

Previous research concerning religiosity and consumer behaviors highlights that consumers are possibly affected by religion in areas such as life satisfaction, faith, ethics, and materialism. Analysis, however, has yet to develop a systematic framework that examines the effects of particular religio...

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Bibliographic Details
Main Authors: Ho Phi Dinh, Phuong Van Nguyen, Thi Vu Anh Trinh, Mai Huong Nguyen
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Business & Management
Subjects:
religious commitment
religiosity
life satisfaction
ethical judgment
loyalty intention
Online Access:http://dx.doi.org/10.1080/23311975.2021.2010482

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