METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES

The adoption of investment decisions is based on the results of analytical studies of the attractiveness of investment objects. Often the investor faces the challenge of comparing the investment attractiveness of different enterprises. Solving this problem is simplified if the decision maker has c...

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Main Authors: Tetyana KOVALCHUK, Andriy VERHUN
Format: Article
Language:English
Published: Editura Univeristatii "Stefan cel Mare" din Suceava 2018-06-01
Series:USV Annals of Economics and Public Administration
Subjects:
Online Access:http://annals.seap.usv.ro/index.php/annals/article/view/1054/911
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author Tetyana KOVALCHUK
Andriy VERHUN
author_facet Tetyana KOVALCHUK
Andriy VERHUN
author_sort Tetyana KOVALCHUK
collection DOAJ
description The adoption of investment decisions is based on the results of analytical studies of the attractiveness of investment objects. Often the investor faces the challenge of comparing the investment attractiveness of different enterprises. Solving this problem is simplified if the decision maker has clear clear indicators that can be used to rank enterprises. The purpose of this research is to develop a methodological approach to constructing such an indicator - an integral indicator of investment attractiveness of enterprises. The proposed approach is based on the use of the profitability of assets as a generalizing indicator of the efficiency of the use of enterprise resources and provides for the following steps: calculation of the indicator of return on assets by group of enterprises; defining the ranges of indicator values for the distribution of scores to assess investment attractiveness; Calculation for each enterprise of the average score on the basis of scores distributed for each period; calculation of the average rate of growth of the indicator of return on assets over the whole period under investigation, based on intermediate chain growth rates; calculation of integral indicator of investment attractiveness and ranking of enterprises by its level. This approach provides a combination of static and dynamic indicators, and thus allows to some extent predict the efficiency of the use of investment resources, as well as to determine the rank of each enterprise in the aggregate of alternative options in terms of its investment attractiveness. The practical implementation of this methodological approach is based on the group of bakery enterprises
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spelling doaj.art-f10a2edcdf52439684c1811691d268f62022-12-21T18:39:17ZengEditura Univeristatii "Stefan cel Mare" din SuceavaUSV Annals of Economics and Public Administration2285-33322344-38472018-06-01181(27)113119METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISESTetyana KOVALCHUK0Andriy VERHUN1Yuriy Fedkovich Chernivtsi National University, UkraineYuriy Fedkovich Chernivtsi National University, UkraineThe adoption of investment decisions is based on the results of analytical studies of the attractiveness of investment objects. Often the investor faces the challenge of comparing the investment attractiveness of different enterprises. Solving this problem is simplified if the decision maker has clear clear indicators that can be used to rank enterprises. The purpose of this research is to develop a methodological approach to constructing such an indicator - an integral indicator of investment attractiveness of enterprises. The proposed approach is based on the use of the profitability of assets as a generalizing indicator of the efficiency of the use of enterprise resources and provides for the following steps: calculation of the indicator of return on assets by group of enterprises; defining the ranges of indicator values for the distribution of scores to assess investment attractiveness; Calculation for each enterprise of the average score on the basis of scores distributed for each period; calculation of the average rate of growth of the indicator of return on assets over the whole period under investigation, based on intermediate chain growth rates; calculation of integral indicator of investment attractiveness and ranking of enterprises by its level. This approach provides a combination of static and dynamic indicators, and thus allows to some extent predict the efficiency of the use of investment resources, as well as to determine the rank of each enterprise in the aggregate of alternative options in terms of its investment attractiveness. The practical implementation of this methodological approach is based on the group of bakery enterpriseshttp://annals.seap.usv.ro/index.php/annals/article/view/1054/911investment attractivenessintegral indicator of investment attractivenessreturn on assetsinvestment decisionsinvestment alternative
spellingShingle Tetyana KOVALCHUK
Andriy VERHUN
METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES
USV Annals of Economics and Public Administration
investment attractiveness
integral indicator of investment attractiveness
return on assets
investment decisions
investment alternative
title METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES
title_full METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES
title_fullStr METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES
title_full_unstemmed METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES
title_short METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES
title_sort methodical approach to integral evaluation of investment attractiveness of enterprises
topic investment attractiveness
integral indicator of investment attractiveness
return on assets
investment decisions
investment alternative
url http://annals.seap.usv.ro/index.php/annals/article/view/1054/911
work_keys_str_mv AT tetyanakovalchuk methodicalapproachtointegralevaluationofinvestmentattractivenessofenterprises
AT andriyverhun methodicalapproachtointegralevaluationofinvestmentattractivenessofenterprises