Social responsibility of business entities and their marketing in light of the global economic crisis and the state of the main increasing factors
The aim of the article. The author substantiates the concept of social responsibility of business entities with allocation on the responsibility to staff, customers and society as a whole as well as the need for socially responsible marketing (SRM). It is analyzed the examples and causes of blatant...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-09-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_3_41_53.pdf |