Sustainability, Hedonic, Utilitarian, and Social Benefits of Car Sharing: Evidence from Tanzania

Sustainability, Hedonic, Utilitarian, and Social Benefits of Car Sharing: Evidence from Tanzania

Purpose – Despite a boom in consumer services sharing globally, a thorough understanding of the antecedents to customer satisfaction in emerging markets is yet to be achieved. This study tested the influence of sustainability, hedonic, utilitarian, and social benefits on satisfaction derived from an...

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Bibliographic Details
Main Authors: Dev Jani, John Philemon Mwakyusa
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2022-01-01
Series:Tržište
Subjects:
sharing
sustainability
satisfaction
Tanzania
transportation
Online Access:https://hrcak.srce.hr/file/416138

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