BRINGING INNOVATIVE PRODUCTS TO MARKET: FEATURES AND PROBLEMS
The innovative products market has its specifi c characteristics, which are refl ected in the innovation marketing. The article examines the characteristics and problems of the innovative products launch on the market that is due to the fact that the tools of this stage of the product life cycle pla...
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| Format: | Article |
| Language: | Russian |
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Nauka
2017-01-01
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| Series: | Модернизация, инновация, развитие |
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| Online Access: | https://www.mir-nayka.com/jour/article/view/694 |