Comparison of visitor motives for food & wine events in the Western Cape, South Africa

Comparison of visitor motives for food & wine events in the Western Cape, South Africa

Purpose – This study analyses the motives of visitors to two food and wine events in the Western Cape, South Africa. Its purpose is to enhance the ongoing success, sustainability, and distinctiveness of these culinary events in comparison to alternative leisure and entertainment activities. Meth...

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Bibliographic Details
Main Authors: Lara Van Zyl, Chris Hattingh, Kamilla Swart
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2023-11-01
Series:Tourism and Hospitality Management
Subjects:
culinary events
visitor motives
Online Access:https://thm.fthm.hr/images/issues/vol29no4/10_VanZyl_Hattingh_Swart

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