Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia

Abstract The purpose of the study is to investigate the internal drivers and external determinants of corporate social responsibility (CSR) strategies practiced by multinational enterprises’ (MNEs) using institutional theory and the resource-based view. We propose that MNEs’ local business orientati...

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Main Authors: Tolossa Fufa Gulema, Yadessa Tadesse Roba
Format: Article
Language:English
Published: SpringerOpen 2021-02-01
Series:Future Business Journal
Subjects:
Online Access:https://doi.org/10.1186/s43093-021-00052-1
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author Tolossa Fufa Gulema
Yadessa Tadesse Roba
author_facet Tolossa Fufa Gulema
Yadessa Tadesse Roba
author_sort Tolossa Fufa Gulema
collection DOAJ
description Abstract The purpose of the study is to investigate the internal drivers and external determinants of corporate social responsibility (CSR) strategies practiced by multinational enterprises’ (MNEs) using institutional theory and the resource-based view. We propose that MNEs’ local business orientations and political behaviors are highly related to firms’ CSR selection as internal and external determinants, respectively, and we integrate the actual CSR practices from different characteristics to exploring and exploiting strategies. A multiple regression analysis was conducted by using survey data collected from MNE subsidiaries operating in Ethiopia. We found that firms who are oriented to raise competitiveness with collaborative attitudes toward host governments seek more exploring CSR practices. On the other hand, firms’ local orientation that is to build legitimacy with accommodative attitudes toward host governments has positive relations with exploiting CSR practices. Furthermore, contrary to the expectation the result revealed that exploiting CSR practices are positively related to both orientations, which implies that traditional CSR practices are treated fundamentally of importance in developing countries.
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spelling doaj.art-f1439c986b6e468bafaf85210798f0fd2022-12-21T23:07:36ZengSpringerOpenFuture Business Journal2314-72102021-02-017111910.1186/s43093-021-00052-1Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from EthiopiaTolossa Fufa Gulema0Yadessa Tadesse Roba1School of Business, University of International Business and EconomicsInternational Business School, Zhejiang Gongshang UniversityAbstract The purpose of the study is to investigate the internal drivers and external determinants of corporate social responsibility (CSR) strategies practiced by multinational enterprises’ (MNEs) using institutional theory and the resource-based view. We propose that MNEs’ local business orientations and political behaviors are highly related to firms’ CSR selection as internal and external determinants, respectively, and we integrate the actual CSR practices from different characteristics to exploring and exploiting strategies. A multiple regression analysis was conducted by using survey data collected from MNE subsidiaries operating in Ethiopia. We found that firms who are oriented to raise competitiveness with collaborative attitudes toward host governments seek more exploring CSR practices. On the other hand, firms’ local orientation that is to build legitimacy with accommodative attitudes toward host governments has positive relations with exploiting CSR practices. Furthermore, contrary to the expectation the result revealed that exploiting CSR practices are positively related to both orientations, which implies that traditional CSR practices are treated fundamentally of importance in developing countries.https://doi.org/10.1186/s43093-021-00052-1CSRMNEExploitingExploringCompetitive advantageLegitimacy
spellingShingle Tolossa Fufa Gulema
Yadessa Tadesse Roba
Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia
Future Business Journal
CSR
MNE
Exploiting
Exploring
Competitive advantage
Legitimacy
title Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia
title_full Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia
title_fullStr Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia
title_full_unstemmed Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia
title_short Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia
title_sort internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries evidence from ethiopia
topic CSR
MNE
Exploiting
Exploring
Competitive advantage
Legitimacy
url https://doi.org/10.1186/s43093-021-00052-1
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