Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects
Consumer hedonic scores for potatoes were linked to sensory characteristics to understand the underlying consumer segments, flavor and texture preferences and attitudinal associations regarding potatoes. Consumers were asked to evaluate liking on a 9-point hedonic scale for 12 cultivars of potatoes....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-02-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/9/2/161 |
| _version_ | 1828851110996082688 |
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| author | Chetan Sharma Sastry S. Jayanty Edgar Chambers Martin Talavera |
| author_facet | Chetan Sharma Sastry S. Jayanty Edgar Chambers Martin Talavera |
| author_sort | Chetan Sharma |
| collection | DOAJ |
| description | Consumer hedonic scores for potatoes were linked to sensory characteristics to understand the underlying consumer segments, flavor and texture preferences and attitudinal associations regarding potatoes. Consumers were asked to evaluate liking on a 9-point hedonic scale for 12 cultivars of potatoes. Sensory findings were collected by using a consensus-based descriptive analysis approach for the same cultivars. Segmentation analysis procedure identified three subgroups of consumers with different overall liking patterns, indicating variability in the acceptance of different potato cultivars. Drivers of liking were identified for respective segments by using preference mapping. Dissimilar features were found important in determining potato liking patterns. <i>Purple Majesty</i>, <i>Masquerade</i> and <i>Rio Colorado</i> cultivars were found most liked by respondents, while <i>Russian Banana</i> were found to be liked the least. Tuber color, price, variety name on package, color of peel, and being locally produced were found to be important factors in purchasing decisions. |
| first_indexed | 2024-12-12T23:26:16Z |
| format | Article |
| id | doaj.art-f146f4e9e7cb40c3831883304b22b9e3 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-12-12T23:26:16Z |
| publishDate | 2020-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-f146f4e9e7cb40c3831883304b22b9e32022-12-22T00:08:05ZengMDPI AGFoods2304-81582020-02-019216110.3390/foods9020161foods9020161Segmentation of Potato Consumers Based on Sensory and Attitudinal AspectsChetan Sharma0Sastry S. Jayanty1Edgar Chambers2Martin Talavera3Center for Sensory Analysis and Consumer Behavior, Kansas State University, Olathe, KS 66061, USADepartment of Horticulture and Landscape Architecture, San Luis Valley Research Center, Colorado State University, Center, CO 81125, USACenter for Sensory Analysis and Consumer Behavior, Kansas State University, Manhattan, NY 66502, USACenter for Sensory Analysis and Consumer Behavior, Kansas State University, Olathe, KS 66061, USAConsumer hedonic scores for potatoes were linked to sensory characteristics to understand the underlying consumer segments, flavor and texture preferences and attitudinal associations regarding potatoes. Consumers were asked to evaluate liking on a 9-point hedonic scale for 12 cultivars of potatoes. Sensory findings were collected by using a consensus-based descriptive analysis approach for the same cultivars. Segmentation analysis procedure identified three subgroups of consumers with different overall liking patterns, indicating variability in the acceptance of different potato cultivars. Drivers of liking were identified for respective segments by using preference mapping. Dissimilar features were found important in determining potato liking patterns. <i>Purple Majesty</i>, <i>Masquerade</i> and <i>Rio Colorado</i> cultivars were found most liked by respondents, while <i>Russian Banana</i> were found to be liked the least. Tuber color, price, variety name on package, color of peel, and being locally produced were found to be important factors in purchasing decisions.https://www.mdpi.com/2304-8158/9/2/161potatopreference mappingconsumersensorysegmentation |
| spellingShingle | Chetan Sharma Sastry S. Jayanty Edgar Chambers Martin Talavera Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects Foods potato preference mapping consumer sensory segmentation |
| title | Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects |
| title_full | Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects |
| title_fullStr | Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects |
| title_full_unstemmed | Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects |
| title_short | Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects |
| title_sort | segmentation of potato consumers based on sensory and attitudinal aspects |
| topic | potato preference mapping consumer sensory segmentation |
| url | https://www.mdpi.com/2304-8158/9/2/161 |
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