Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.

The lack of public awareness surrounding the dangers of snakebite envenomation (SBE) is one of the most critical factors contributing to SBE-induced complications, and subsequently exacerbating the number of deaths and disabilities resulting from SBE. In this study, we deployed a multifaceted commun...

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Main Authors: Stephen Paul Samuel, Soundararaj Chinnaraju, Harry F Williams, Elamaran Pichamuthu, Mangaiyarkkarasai Subharao, Mohanraj Vaiyapuri, Sundhararajan Arumugam, Rajendran Vaiyapuri, M Fazil Baksh, Ketan Patel, Steven A Trim, Tracey E Duncombe, Sakthivel Vaiyapuri
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2020-12-01
Series:PLoS Neglected Tropical Diseases
Online Access:https://doi.org/10.1371/journal.pntd.0008911
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author Stephen Paul Samuel
Soundararaj Chinnaraju
Harry F Williams
Elamaran Pichamuthu
Mangaiyarkkarasai Subharao
Mohanraj Vaiyapuri
Sundhararajan Arumugam
Rajendran Vaiyapuri
M Fazil Baksh
Ketan Patel
Steven A Trim
Tracey E Duncombe
Sakthivel Vaiyapuri
author_facet Stephen Paul Samuel
Soundararaj Chinnaraju
Harry F Williams
Elamaran Pichamuthu
Mangaiyarkkarasai Subharao
Mohanraj Vaiyapuri
Sundhararajan Arumugam
Rajendran Vaiyapuri
M Fazil Baksh
Ketan Patel
Steven A Trim
Tracey E Duncombe
Sakthivel Vaiyapuri
author_sort Stephen Paul Samuel
collection DOAJ
description The lack of public awareness surrounding the dangers of snakebite envenomation (SBE) is one of the most critical factors contributing to SBE-induced complications, and subsequently exacerbating the number of deaths and disabilities resulting from SBE. In this study, we deployed a multifaceted community education programme to educate students, healthcare professionals and members of the public in rural areas of Tamil Nadu, India about the dangers of SBE, appropriate first aid measures and the 'do's and don'ts' following a snakebite. An assessment of prior knowledge within these communities identified several misconceptions concerning snakes and SBE. Using a combination of direct engagement (estimated to reach over 200,000 people), information leaflets (200,000 distributed), posters, video documentaries, media and social media (>2.8 million engagements), over the course of one year (January to December 2019) we reached over 3 million people in rural Tamil Nadu (around 8% of population). Evaluation of community-based assemblies indicated that at least 90% of attendees were able to recall the key messages at the end of the events, and at least 85% were able to recall the key messages even after 12 months. Due to high demand, a one-day symposium was organised to provide clinical knowledge and training on SBE to 250 healthcare professionals in rural Tamil Nadu. Notably, an assessment of patient data (291 victims) collected from a snakebite referral hospital over the same 12-month period (2019) indicated that arrival time at hospital following a snakebite was significantly faster and the effective first aid measures were administered to patients who were aware of our activities compared to those that were not. Overall, our approach provides a framework on how to educate rural communities about the dangers of SBE and thereby, mitigate delayed SBE treatment leading to an overall reduction in SBE-induced mortality, morbidity, treatment costs and other socio-economic ramifications.
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spelling doaj.art-f150283bab0b4809b0ced09a49093df22022-12-21T22:40:05ZengPublic Library of Science (PLoS)PLoS Neglected Tropical Diseases1935-27271935-27352020-12-011412e000891110.1371/journal.pntd.0008911Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.Stephen Paul SamuelSoundararaj ChinnarajuHarry F WilliamsElamaran PichamuthuMangaiyarkkarasai SubharaoMohanraj VaiyapuriSundhararajan ArumugamRajendran VaiyapuriM Fazil BakshKetan PatelSteven A TrimTracey E DuncombeSakthivel VaiyapuriThe lack of public awareness surrounding the dangers of snakebite envenomation (SBE) is one of the most critical factors contributing to SBE-induced complications, and subsequently exacerbating the number of deaths and disabilities resulting from SBE. In this study, we deployed a multifaceted community education programme to educate students, healthcare professionals and members of the public in rural areas of Tamil Nadu, India about the dangers of SBE, appropriate first aid measures and the 'do's and don'ts' following a snakebite. An assessment of prior knowledge within these communities identified several misconceptions concerning snakes and SBE. Using a combination of direct engagement (estimated to reach over 200,000 people), information leaflets (200,000 distributed), posters, video documentaries, media and social media (>2.8 million engagements), over the course of one year (January to December 2019) we reached over 3 million people in rural Tamil Nadu (around 8% of population). Evaluation of community-based assemblies indicated that at least 90% of attendees were able to recall the key messages at the end of the events, and at least 85% were able to recall the key messages even after 12 months. Due to high demand, a one-day symposium was organised to provide clinical knowledge and training on SBE to 250 healthcare professionals in rural Tamil Nadu. Notably, an assessment of patient data (291 victims) collected from a snakebite referral hospital over the same 12-month period (2019) indicated that arrival time at hospital following a snakebite was significantly faster and the effective first aid measures were administered to patients who were aware of our activities compared to those that were not. Overall, our approach provides a framework on how to educate rural communities about the dangers of SBE and thereby, mitigate delayed SBE treatment leading to an overall reduction in SBE-induced mortality, morbidity, treatment costs and other socio-economic ramifications.https://doi.org/10.1371/journal.pntd.0008911
spellingShingle Stephen Paul Samuel
Soundararaj Chinnaraju
Harry F Williams
Elamaran Pichamuthu
Mangaiyarkkarasai Subharao
Mohanraj Vaiyapuri
Sundhararajan Arumugam
Rajendran Vaiyapuri
M Fazil Baksh
Ketan Patel
Steven A Trim
Tracey E Duncombe
Sakthivel Vaiyapuri
Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.
PLoS Neglected Tropical Diseases
title Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.
title_full Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.
title_fullStr Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.
title_full_unstemmed Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.
title_short Venomous snakebites: Rapid action saves lives-A multifaceted community education programme increases awareness about snakes and snakebites among the rural population of Tamil Nadu, India.
title_sort venomous snakebites rapid action saves lives a multifaceted community education programme increases awareness about snakes and snakebites among the rural population of tamil nadu india
url https://doi.org/10.1371/journal.pntd.0008911
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