Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences
Would you get close to a stinky perfume bottle or to a loudspeaker producing noise? In this paper, we present two procedures that allowed us to assess the ability of auditory and olfactory cues to elicit automatic approach/avoidance reactions toward their sources. The procedures resulted from an ada...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-08-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.659269/full |
| _version_ | 1797951622502940672 |
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| author | Donato Cereghetti Donato Cereghetti Pauline Faye Laetitia Gros Laetitia Gros Lucas Mahé Lucas Mahé Emmanuelle Diaz Emmanuelle Diaz Isabelle Cayeux Isabelle Cayeux Théo Heritier Théo Heritier Théo Heritier Rémy Versace Rémy Versace |
| author_facet | Donato Cereghetti Donato Cereghetti Pauline Faye Laetitia Gros Laetitia Gros Lucas Mahé Lucas Mahé Emmanuelle Diaz Emmanuelle Diaz Isabelle Cayeux Isabelle Cayeux Théo Heritier Théo Heritier Théo Heritier Rémy Versace Rémy Versace |
| author_sort | Donato Cereghetti |
| collection | DOAJ |
| description | Would you get close to a stinky perfume bottle or to a loudspeaker producing noise? In this paper, we present two procedures that allowed us to assess the ability of auditory and olfactory cues to elicit automatic approach/avoidance reactions toward their sources. The procedures resulted from an adaptation of the Visual Approach/Avoidance by the Self Task (VAAST; Rougier et al., 2018), a task having the peculiarity of simulating approach/avoidance reactions by using visual feedback coming from the whole-body movements. In the auditory VAAST (Experiment 1), participants were instructed to move forward or backward from a loudspeaker that produced spoken words differentiated by their level of distortion and thus by their hedonic value. In the olfactory VAAST (Experiment 2), participants were asked to move forward or backward from a perfume bottle that delivered pleasant and unpleasant odors. We expected, consistent with the approach/avoidance compatibility effect, shorter latencies for approaching positive stimuli and avoiding negative stimuli. In both experiments, we found an effect of the quality of the emotional stimulus on forward actions of participants, with undistorted words and pleasant odors inducing faster forward movements compared with that for distorted words and unpleasant odors. Notably, our results further suggest that the VAAST can successfully be used with implicit instructions, i.e., without requiring participants to explicitly process the valence of the emotional stimulus (in Experiment 1) or even the emotional stimulus itself (in Experiment 2). The sensitivity of our procedures is analyzed and its potential in cross-modal and (contextualized) consumer research discussed. |
| first_indexed | 2024-04-10T22:33:28Z |
| format | Article |
| id | doaj.art-f164eb4803b449d088dd595433d95536 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-10T22:33:28Z |
| publishDate | 2021-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-f164eb4803b449d088dd595433d955362023-01-16T17:03:21ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-08-011210.3389/fpsyg.2021.659269659269Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor PreferencesDonato Cereghetti0Donato Cereghetti1Pauline Faye2Laetitia Gros3Laetitia Gros4Lucas Mahé5Lucas Mahé6Emmanuelle Diaz7Emmanuelle Diaz8Isabelle Cayeux9Isabelle Cayeux10Théo Heritier11Théo Heritier12Théo Heritier13Rémy Versace14Rémy Versace15Firmenich SA, Geneva, SwitzerlandLe Sensolier, Paris, FranceLe Sensolier, Paris, FranceLe Sensolier, Paris, FranceOrange Labs, Lannion, FranceLe Sensolier, Paris, FranceEMC Laboratory, Institute of Psychology, Lyon2 University, Lyon, FranceLe Sensolier, Paris, FrancePSA Groupe, Vélizy-Villacoublay, FranceFirmenich SA, Geneva, SwitzerlandLe Sensolier, Paris, FranceLe Sensolier, Paris, FranceEMC Laboratory, Institute of Psychology, Lyon2 University, Lyon, FranceSilliker SAS, Mérieux NutriSciences, Cergy-Pontoise, FranceLe Sensolier, Paris, FranceEMC Laboratory, Institute of Psychology, Lyon2 University, Lyon, FranceWould you get close to a stinky perfume bottle or to a loudspeaker producing noise? In this paper, we present two procedures that allowed us to assess the ability of auditory and olfactory cues to elicit automatic approach/avoidance reactions toward their sources. The procedures resulted from an adaptation of the Visual Approach/Avoidance by the Self Task (VAAST; Rougier et al., 2018), a task having the peculiarity of simulating approach/avoidance reactions by using visual feedback coming from the whole-body movements. In the auditory VAAST (Experiment 1), participants were instructed to move forward or backward from a loudspeaker that produced spoken words differentiated by their level of distortion and thus by their hedonic value. In the olfactory VAAST (Experiment 2), participants were asked to move forward or backward from a perfume bottle that delivered pleasant and unpleasant odors. We expected, consistent with the approach/avoidance compatibility effect, shorter latencies for approaching positive stimuli and avoiding negative stimuli. In both experiments, we found an effect of the quality of the emotional stimulus on forward actions of participants, with undistorted words and pleasant odors inducing faster forward movements compared with that for distorted words and unpleasant odors. Notably, our results further suggest that the VAAST can successfully be used with implicit instructions, i.e., without requiring participants to explicitly process the valence of the emotional stimulus (in Experiment 1) or even the emotional stimulus itself (in Experiment 2). The sensitivity of our procedures is analyzed and its potential in cross-modal and (contextualized) consumer research discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.659269/fullconsumerpreferencesmotivationapproach/avoidanceimplicit measuressounds |
| spellingShingle | Donato Cereghetti Donato Cereghetti Pauline Faye Laetitia Gros Laetitia Gros Lucas Mahé Lucas Mahé Emmanuelle Diaz Emmanuelle Diaz Isabelle Cayeux Isabelle Cayeux Théo Heritier Théo Heritier Théo Heritier Rémy Versace Rémy Versace Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences Frontiers in Psychology consumer preferences motivation approach/avoidance implicit measures sounds |
| title | Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences |
| title_full | Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences |
| title_fullStr | Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences |
| title_full_unstemmed | Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences |
| title_short | Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences |
| title_sort | validation of new methods of using simulated whole body movements as implicit indicators of sound and odor preferences |
| topic | consumer preferences motivation approach/avoidance implicit measures sounds |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.659269/full |
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