Money makes the world go round, and basic research can help

As the adage goes, “money makes the world go round” – but which direction does it spin? This analysis considers how basic decision research can help us work out how to answer this question. It suggests that the difficulty of deriving clear predictions based on existing decision research is at least...

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Main Author: Ido Erev
Format: Article
Language:English
Published: Cambridge University Press 2020-05-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500007129/type/journal_article
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author Ido Erev
author_facet Ido Erev
author_sort Ido Erev
collection DOAJ
description As the adage goes, “money makes the world go round” – but which direction does it spin? This analysis considers how basic decision research can help us work out how to answer this question. It suggests that the difficulty of deriving clear predictions based on existing decision research is at least partly rooted in two restrictive conventions. The first is the focus on deviations from rational choice, and the effort to capture observed deviations by assuming subjective value functions. While it is difficult to reject the hypothesis that choice behavior reflects the weighting of subjective values, it is not clear that it advances the derivation of useful predictions. A second restrictive convention is the focus on objective hypothesis testing, which favors analyses that evaluate small refinements of the popular models. The potential benefits of relaxing these conventions are considered, with reference to recent choice prediction competitions that facilitate the exploration of distinct assumptions and model development techniques. The winners in these competitions assume very different decision processes than those assumed by the popular “subjective functions” models. The relationship of the results to the big data revolution is discussed.
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spelling doaj.art-f17344903f74416e8eeb3990cc2a40312023-09-03T14:02:50ZengCambridge University PressJudgment and Decision Making1930-29752020-05-011530431010.1017/S1930297500007129Money makes the world go round, and basic research can helpIdo Erev0https://orcid.org/0000-0001-9889-4070Faculty of Industrial Engineering and Management, Technion – Israel Institute of TechnologyAs the adage goes, “money makes the world go round” – but which direction does it spin? This analysis considers how basic decision research can help us work out how to answer this question. It suggests that the difficulty of deriving clear predictions based on existing decision research is at least partly rooted in two restrictive conventions. The first is the focus on deviations from rational choice, and the effort to capture observed deviations by assuming subjective value functions. While it is difficult to reject the hypothesis that choice behavior reflects the weighting of subjective values, it is not clear that it advances the derivation of useful predictions. A second restrictive convention is the focus on objective hypothesis testing, which favors analyses that evaluate small refinements of the popular models. The potential benefits of relaxing these conventions are considered, with reference to recent choice prediction competitions that facilitate the exploration of distinct assumptions and model development techniques. The winners in these competitions assume very different decision processes than those assumed by the popular “subjective functions” models. The relationship of the results to the big data revolution is discussed.https://www.cambridge.org/core/product/identifier/S1930297500007129/type/journal_articlemethodologysubjective valuemodel developmentprediction competitions
spellingShingle Ido Erev
Money makes the world go round, and basic research can help
Judgment and Decision Making
methodology
subjective value
model development
prediction competitions
title Money makes the world go round, and basic research can help
title_full Money makes the world go round, and basic research can help
title_fullStr Money makes the world go round, and basic research can help
title_full_unstemmed Money makes the world go round, and basic research can help
title_short Money makes the world go round, and basic research can help
title_sort money makes the world go round and basic research can help
topic methodology
subjective value
model development
prediction competitions
url https://www.cambridge.org/core/product/identifier/S1930297500007129/type/journal_article
work_keys_str_mv AT idoerev moneymakestheworldgoroundandbasicresearchcanhelp