The Analyzing Factors Influencing Continuance Intention to Use E-Wallet in Generation Y and Z

This study aims to analyze factors influencing continuance intention to use e-wallet in generation Y and Z. The data used is primary data obtained by distributing questionnaires through the Google Form. The number of samples in this research is 210 respondents using a purposive sampling method. The...

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Bibliographic Details
Main Authors: Mas Ayu Dewi, Sarana Sarana, Ahmad Wafa Mansur, Prima Ayundyayasti
Format: Article
Language:English
Published: cita konsultindo 2023-11-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:https://www.ajmesc.com/index.php/ajmesc/article/view/535
Description
Summary:This study aims to analyze factors influencing continuance intention to use e-wallet in generation Y and Z. The data used is primary data obtained by distributing questionnaires through the Google Form. The number of samples in this research is 210 respondents using a purposive sampling method. The data analysis technique used is the Structural Equation Modeling (SEM). The results of this study indicate that perceived benefits have a positive significant effect and perceived risks have a negative significant effect on continuance intention to use E-wallet. Perceived benefit has a stronger effect than perceived risk. Users will use E-wallet if the perceived benefit is greater than the perceived risk. Perceived benefit factors include economic benefits, seamless transactions, and convenience which has a positive significant effect on perceived benefits. Convenience has the strongest effect on perceived benefit. Perceived risk factors include financial risk, legal risk, and security risk which has a positive significant effect on perceived risk. Financial risk has the strongest effect on perceived risk.
ISSN:2808-7399