The performance of the Tunisian olive oil exports within the new distribution of world demand

The present work aims to analyze the performance of the Tunisian olive oil exports compared to its main competitors (Spain, Italy, Greece, Turkey and Portugal) during the last fifteen years, on the European market and four potential markets: the United States, Canada, Japan and Brazil usi...

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Main Authors: Mariem Arfaoui, Yamna Erraach, Sonia Boudiche
Format: Article
Language:English
Published: Bologna University press 2022-06-01
Series:New Medit
Online Access:https://newmedit.iamb.it/2022/06/27/the-performance-of-the-tunisian-olive-oil-exports-within-the-new-distribution-of-world-demand/
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author Mariem Arfaoui
Yamna Erraach
Sonia Boudiche
author_facet Mariem Arfaoui
Yamna Erraach
Sonia Boudiche
author_sort Mariem Arfaoui
collection DOAJ
description The present work aims to analyze the performance of the Tunisian olive oil exports compared to its main competitors (Spain, Italy, Greece, Turkey and Portugal) during the last fifteen years, on the European market and four potential markets: the United States, Canada, Japan and Brazil using the Shift Share Analysis, in order to identify the main sources of change. The period 2011-2015 was a boom period for Tunisia in all studied markets. The gain in Tunisian competitiveness on the new markets (Canada, Japan and Brazil) is related to the growth of their global imports and the competitiveness of Tunisian exports reinforced by the superior quality of Tunisian extra virgin olive oil and the recourse to packaged oil. The results indicate that the maintenance of a sustainable international competitiveness of Tunisia on the olive oil market depends on its domestic production and that of its European competitors, to which is added recently the Turkish competition, policies and trade agreements that must be negotiated and requires the improvement of its non-price competitiveness.
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spelling doaj.art-f19bbd13b1d944db847cede776eadc022023-12-03T06:40:29ZengBologna University pressNew Medit2611-11282022-06-01210210.30682/nm2202bThe performance of the Tunisian olive oil exports within the new distribution of world demandMariem ArfaouiYamna ErraachSonia Boudiche The present work aims to analyze the performance of the Tunisian olive oil exports compared to its main competitors (Spain, Italy, Greece, Turkey and Portugal) during the last fifteen years, on the European market and four potential markets: the United States, Canada, Japan and Brazil using the Shift Share Analysis, in order to identify the main sources of change. The period 2011-2015 was a boom period for Tunisia in all studied markets. The gain in Tunisian competitiveness on the new markets (Canada, Japan and Brazil) is related to the growth of their global imports and the competitiveness of Tunisian exports reinforced by the superior quality of Tunisian extra virgin olive oil and the recourse to packaged oil. The results indicate that the maintenance of a sustainable international competitiveness of Tunisia on the olive oil market depends on its domestic production and that of its European competitors, to which is added recently the Turkish competition, policies and trade agreements that must be negotiated and requires the improvement of its non-price competitiveness.https://newmedit.iamb.it/2022/06/27/the-performance-of-the-tunisian-olive-oil-exports-within-the-new-distribution-of-world-demand/
spellingShingle Mariem Arfaoui
Yamna Erraach
Sonia Boudiche
The performance of the Tunisian olive oil exports within the new distribution of world demand
New Medit
title The performance of the Tunisian olive oil exports within the new distribution of world demand
title_full The performance of the Tunisian olive oil exports within the new distribution of world demand
title_fullStr The performance of the Tunisian olive oil exports within the new distribution of world demand
title_full_unstemmed The performance of the Tunisian olive oil exports within the new distribution of world demand
title_short The performance of the Tunisian olive oil exports within the new distribution of world demand
title_sort performance of the tunisian olive oil exports within the new distribution of world demand
url https://newmedit.iamb.it/2022/06/27/the-performance-of-the-tunisian-olive-oil-exports-within-the-new-distribution-of-world-demand/
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