The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea
This study aims to assess the quality of the EU's public diplomacy efforts through social media. Specifically, this research explores the headquarters of European public diplomacy (European External Action Service, EEAS) and its subordinate agent (EU Delegation to South Korea, EUDK). The main r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
World Association for Triple Helix and Future Strategy Studies
2020-12-01
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| Series: | Journal of Contemporary Eastern Asia |
| Subjects: | |
| Online Access: | http://koreascience.or.kr/article/JAKO202036457041951.page |
| _version_ | 1818876915092553728 |
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| author | Sung-Won Yoon Sae Won Chung |
| author_facet | Sung-Won Yoon Sae Won Chung |
| author_sort | Sung-Won Yoon |
| collection | DOAJ |
| description | This study aims to assess the quality of the EU's public diplomacy efforts through social media. Specifically, this research explores the headquarters of European public diplomacy (European External Action Service, EEAS) and its subordinate agent (EU Delegation to South Korea, EUDK). The main research question is "how coherently and effectively does the EU execute public diplomacy strategies in the third countries?'' This study employs both quantitative and qualitative approaches―the former for the results presentation and the latter for the results interpretation. The results are summarized in two points. First, both the EEAS and the EUDK maintained an objective position by posting only neutral perspectives on their social media. Second, the narratives of the main actors were the same, but the main themes were different according to their contexts. The analysis discusses the effectiveness of the EU's strategic narratives by focusing on measuring message reception. Its limited findings were that social media postings could not induce the audiences' active discussion of the EU's diplomatic performances. The conclusion suggests that the EU should identify the expectations from its global counterparts and use these to forge the Union's strategic narratives. |
| first_indexed | 2024-12-19T13:49:58Z |
| format | Article |
| id | doaj.art-f1aa4b3c497943ffa961768a9abbbd4b |
| institution | Directory Open Access Journal |
| issn | 2383-9449 |
| language | English |
| last_indexed | 2024-12-19T13:49:58Z |
| publishDate | 2020-12-01 |
| publisher | World Association for Triple Helix and Future Strategy Studies |
| record_format | Article |
| series | Journal of Contemporary Eastern Asia |
| spelling | doaj.art-f1aa4b3c497943ffa961768a9abbbd4b2022-12-21T20:18:46ZengWorld Association for Triple Helix and Future Strategy StudiesJournal of Contemporary Eastern Asia2383-94492020-12-01192234263https://doi.org/10.17477/jcea.2020.19.2.234The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of KoreaSung-Won Yoon0Sae Won Chung1Division of Business Administration, The University of SuwonDivision of International and Area Studies, Pukyong National University, Republic of KoreaThis study aims to assess the quality of the EU's public diplomacy efforts through social media. Specifically, this research explores the headquarters of European public diplomacy (European External Action Service, EEAS) and its subordinate agent (EU Delegation to South Korea, EUDK). The main research question is "how coherently and effectively does the EU execute public diplomacy strategies in the third countries?'' This study employs both quantitative and qualitative approaches―the former for the results presentation and the latter for the results interpretation. The results are summarized in two points. First, both the EEAS and the EUDK maintained an objective position by posting only neutral perspectives on their social media. Second, the narratives of the main actors were the same, but the main themes were different according to their contexts. The analysis discusses the effectiveness of the EU's strategic narratives by focusing on measuring message reception. Its limited findings were that social media postings could not induce the audiences' active discussion of the EU's diplomatic performances. The conclusion suggests that the EU should identify the expectations from its global counterparts and use these to forge the Union's strategic narratives.http://koreascience.or.kr/article/JAKO202036457041951.pagepublic diplomacystrategic narrativessemantic network analysis;sentiment nalysisnarrative analysiseuropean external action serviceeu delegation to south korea |
| spellingShingle | Sung-Won Yoon Sae Won Chung The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea Journal of Contemporary Eastern Asia public diplomacy strategic narratives semantic network analysis; sentiment nalysis narrative analysis european external action service eu delegation to south korea |
| title | The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea |
| title_full | The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea |
| title_fullStr | The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea |
| title_full_unstemmed | The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea |
| title_short | The EU's Public Diplomacy in Asia and the World through Social Media: Sentiment and Semantic Network Analyses of Official Facebook Pages of European External Action Service and EU Delegation to the Republic of Korea |
| title_sort | eu s public diplomacy in asia and the world through social media sentiment and semantic network analyses of official facebook pages of european external action service and eu delegation to the republic of korea |
| topic | public diplomacy strategic narratives semantic network analysis; sentiment nalysis narrative analysis european external action service eu delegation to south korea |
| url | http://koreascience.or.kr/article/JAKO202036457041951.page |
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