Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review

Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review

Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they sent to users, who were mere consumers of information–, they are now symmetric...

Full description

Bibliographic Details
Main Authors: Natalia Abuín Vences, Jesús Díaz-Campo, Daniel Francisco García Rosales
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-07-01
Series:Frontiers in Psychology
Subjects:
social media
emotions
neuromarketing
organizations
audiences
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01787/full

Similar Items

Similar Items