Brazilian franchisor: Entry and operation of internationalized franchise

Brazilian franchisor: Entry and operation of internationalized franchise

This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating in Brazil and 31 Brazilian fran...

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Bibliographic Details
Main Authors: Helder de Souza Aguiar, Marcos Roberto Luppe, Paulo Tromboni de Souza Nascimento
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2017-11-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
franchising
international operation
entry mode
franchisors
internationalization.
Online Access:https://internext.espm.br/internext/article/view/399

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