The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications
As prevail of mobile networking, social media became ubiquitous in either work or our personal life. Based on Media Synchronization Theory and transformational framework, this study proposed a research model and examined how the social media' attributes impacting the work effectiveness through...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-07-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.693183/full |
| _version_ | 1818618259435421696 |
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| author | Din Jong Shih-Chih Chen Athapol Ruangkanjanases Yun-Hsuan Chang |
| author_facet | Din Jong Shih-Chih Chen Athapol Ruangkanjanases Yun-Hsuan Chang |
| author_sort | Din Jong |
| collection | DOAJ |
| description | As prevail of mobile networking, social media became ubiquitous in either work or our personal life. Based on Media Synchronization Theory and transformational framework, this study proposed a research model and examined how the social media' attributes impacting the work effectiveness through the work-oriented or social-oriented usage. The data of 322 valid questionnaires from respondents was analyzed by SmartPLS 3.2.8. The results indicated that the features of social media including availability and symbol variety had the significant influences on their work efficiency through work-oriented usage of social media. Publicness and symbol variety had impact on work efficiency via social-oriented usage of social media. In addition, both social media for work-oriented and social-oriented usage influenced employees' work efficiency. There were different considerations when people selected social media for work or for social purpose. Managers or companies could guide their employees to use the social media in a right way to increase their work features to complete their work efficiency, and create groups for employees so the work information could be shared efficiently. |
| first_indexed | 2024-12-16T17:18:45Z |
| format | Article |
| id | doaj.art-f1b94681b3f04841a9bd6db6abfefa11 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-16T17:18:45Z |
| publishDate | 2021-07-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-f1b94681b3f04841a9bd6db6abfefa112022-12-21T22:23:13ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-07-011210.3389/fpsyg.2021.693183693183The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and GratificationsDin Jong0Shih-Chih Chen1Athapol Ruangkanjanases2Yun-Hsuan Chang3Department of Digital Design and Information Management, Chung Hwa University of Medical Technology, Tainan, TaiwanDepartment of Information Management, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanChulalongkorn Business School, Chulalongkorn University, Bangkok, ThailandDepartment of Information Management, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanAs prevail of mobile networking, social media became ubiquitous in either work or our personal life. Based on Media Synchronization Theory and transformational framework, this study proposed a research model and examined how the social media' attributes impacting the work effectiveness through the work-oriented or social-oriented usage. The data of 322 valid questionnaires from respondents was analyzed by SmartPLS 3.2.8. The results indicated that the features of social media including availability and symbol variety had the significant influences on their work efficiency through work-oriented usage of social media. Publicness and symbol variety had impact on work efficiency via social-oriented usage of social media. In addition, both social media for work-oriented and social-oriented usage influenced employees' work efficiency. There were different considerations when people selected social media for work or for social purpose. Managers or companies could guide their employees to use the social media in a right way to increase their work features to complete their work efficiency, and create groups for employees so the work information could be shared efficiently.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.693183/fullsocial mediamedia synchronization theorypermanencepublicnesssymbol varietyavailability |
| spellingShingle | Din Jong Shih-Chih Chen Athapol Ruangkanjanases Yun-Hsuan Chang The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications Frontiers in Psychology social media media synchronization theory permanence publicness symbol variety availability |
| title | The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications |
| title_full | The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications |
| title_fullStr | The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications |
| title_full_unstemmed | The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications |
| title_short | The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications |
| title_sort | impact of social media usage on work efficiency the perspectives of media synchronicity and gratifications |
| topic | social media media synchronization theory permanence publicness symbol variety availability |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.693183/full |
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