Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the Trees

Context, especially cultural context, has long been neglected in Terminology. Even though recent approaches have acknowledged the relevance of culture in specialized communication, the development of culture in Terminology is still marginal. Culture is also underrepresented in terminological resourc...

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Main Authors: Melania Cabezas-García, Arianne Reimerink
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-06-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.824932/full
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author Melania Cabezas-García
Arianne Reimerink
author_facet Melania Cabezas-García
Arianne Reimerink
author_sort Melania Cabezas-García
collection DOAJ
description Context, especially cultural context, has long been neglected in Terminology. Even though recent approaches have acknowledged the relevance of culture in specialized communication, the development of culture in Terminology is still marginal. Culture is also underrepresented in terminological resources, which may respond to the complexity of reflecting the cultural component in the description of terms and concepts. However, conceptualization is dynamic and changes from culture to culture and, for that reason, an in-depth study on how the nature of human perception and cultural cognition influences the representation of concept systems and terms in specialized knowledge contexts is needed. Furthermore, to facilitate knowledge acquisition, contextual and conceptual information should go together with multimodal information, as the combination of textual and visual material improves understanding. This study integrates different types of context (i.e., semantic relations, frames, and culture) to describe a methodology for the selection and representation of multimodal information for culturally bound concepts such as forest in terminological knowledge bases, based on the theoretical premises of Frame-Based Terminology. Different ideas of forest in European countries were analyzed and represented by means of culturally adapted images, which are best suited to disseminate knowledge and foreground the role of culture in specialized communication.
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spelling doaj.art-f1bc50a575ff4499aee3cafd0f5876b22022-12-22T02:36:25ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-06-011310.3389/fpsyg.2022.824932824932Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the TreesMelania Cabezas-GarcíaArianne ReimerinkContext, especially cultural context, has long been neglected in Terminology. Even though recent approaches have acknowledged the relevance of culture in specialized communication, the development of culture in Terminology is still marginal. Culture is also underrepresented in terminological resources, which may respond to the complexity of reflecting the cultural component in the description of terms and concepts. However, conceptualization is dynamic and changes from culture to culture and, for that reason, an in-depth study on how the nature of human perception and cultural cognition influences the representation of concept systems and terms in specialized knowledge contexts is needed. Furthermore, to facilitate knowledge acquisition, contextual and conceptual information should go together with multimodal information, as the combination of textual and visual material improves understanding. This study integrates different types of context (i.e., semantic relations, frames, and culture) to describe a methodology for the selection and representation of multimodal information for culturally bound concepts such as forest in terminological knowledge bases, based on the theoretical premises of Frame-Based Terminology. Different ideas of forest in European countries were analyzed and represented by means of culturally adapted images, which are best suited to disseminate knowledge and foreground the role of culture in specialized communication.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.824932/fullcontextcultureterminologyimagemultimodality
spellingShingle Melania Cabezas-García
Arianne Reimerink
Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the Trees
Frontiers in Psychology
context
culture
terminology
image
multimodality
title Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the Trees
title_full Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the Trees
title_fullStr Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the Trees
title_full_unstemmed Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the Trees
title_short Cultural Context and Multimodal Knowledge Representation: Seeing the Forest for the Trees
title_sort cultural context and multimodal knowledge representation seeing the forest for the trees
topic context
culture
terminology
image
multimodality
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.824932/full
work_keys_str_mv AT melaniacabezasgarcia culturalcontextandmultimodalknowledgerepresentationseeingtheforestforthetrees
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