Pricing Decisions and Coordination in E-Commerce Supply Chain with Wholesale Price Contract Considering Focus Preferences

Pricing Decisions and Coordination in E-Commerce Supply Chain with Wholesale Price Contract Considering Focus Preferences

Decision makers’ behavioral preferences have always been important in coordinating the supply chain. Decision makers need to choose a partner wisely to increase the profitability of the entire supply chain, especially in the competitive e-commerce environment. In this paper, we examine a two-echelon...

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Bibliographic Details
Main Authors: Xide Zhu, Yao Song, Guihua Lin, Weina Xu
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
supply chain coordination
behavioral preference
focus theory of choice
e-commerce supply chain
supplier-led supply chain
Online Access:https://www.mdpi.com/0718-1876/18/2/53

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