FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT

This paper is a fine approach of an actual problem in Romania, analyzed from the point of view of the companies which are socially involved and support this cause. The increasing number of the breast cancer cases represent an alarm signal for Romanian women, this being the reason for which the most...

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Main Authors: Marinela Andreea Geantă, Alexandra Elena Popa
Format: Article
Language:English
Published: Universitatea din Craiova 2018-11-01
Series:Annals of the University of Craiova: Economic Sciences Series
Subjects:
Online Access:http://feaa.ucv.ro/annals/v1_2018/011.pdf
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author Marinela Andreea Geantă
Alexandra Elena Popa
author_facet Marinela Andreea Geantă
Alexandra Elena Popa
author_sort Marinela Andreea Geantă
collection DOAJ
description This paper is a fine approach of an actual problem in Romania, analyzed from the point of view of the companies which are socially involved and support this cause. The increasing number of the breast cancer cases represent an alarm signal for Romanian women, this being the reason for which the most important leaders who are well-known for their activity in the area of feminine beauty or for a healthy lifestyle, contribute by solidarity and involvement in the breast cancer problem. Our topic has as objectives the identification of the information level among Romanian women regarding preventive measures and screening of breast cancer, on one hand, and determining the impact of the corporations in supporting the fight against breast cancer, on the other hand. The research methodology consisted in conducting some interviews with Romanian doctors, in order to identify the main obstacles in the way of early detection of cancer, but also in finding solutions for raising the information level among Romanian women. We also analyzed the most important campaigns of the companies which are socially involved in this area and we continued our research with a questionnaire applied to a number of 215 respondents. The results of the quantitative and qualitative research contribute to the awareness on the importance of the companies which practice socially responsible management, in the fight against breast cancer.
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spelling doaj.art-f1c89331e06940c6889541f9f9552cc62022-12-22T03:53:20ZengUniversitatea din CraiovaAnnals of the University of Craiova: Economic Sciences Series1223-365X1843-37232018-11-0114697107FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENTMarinela Andreea Geantă0Alexandra Elena Popa1University of Craiova Faculty of Economics and Business AdministrationUniversity of Craiova Faculty of Economics and Business AdministrationThis paper is a fine approach of an actual problem in Romania, analyzed from the point of view of the companies which are socially involved and support this cause. The increasing number of the breast cancer cases represent an alarm signal for Romanian women, this being the reason for which the most important leaders who are well-known for their activity in the area of feminine beauty or for a healthy lifestyle, contribute by solidarity and involvement in the breast cancer problem. Our topic has as objectives the identification of the information level among Romanian women regarding preventive measures and screening of breast cancer, on one hand, and determining the impact of the corporations in supporting the fight against breast cancer, on the other hand. The research methodology consisted in conducting some interviews with Romanian doctors, in order to identify the main obstacles in the way of early detection of cancer, but also in finding solutions for raising the information level among Romanian women. We also analyzed the most important campaigns of the companies which are socially involved in this area and we continued our research with a questionnaire applied to a number of 215 respondents. The results of the quantitative and qualitative research contribute to the awareness on the importance of the companies which practice socially responsible management, in the fight against breast cancer.http://feaa.ucv.ro/annals/v1_2018/011.pdfresponsible social managementcorporate social responsibilitybreast cancermanagerial involvement
spellingShingle Marinela Andreea Geantă
Alexandra Elena Popa
FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT
Annals of the University of Craiova: Economic Sciences Series
responsible social management
corporate social responsibility
breast cancer
managerial involvement
title FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT
title_full FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT
title_fullStr FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT
title_full_unstemmed FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT
title_short FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT
title_sort fight against breast cancer from the perspective of socially responsible management
topic responsible social management
corporate social responsibility
breast cancer
managerial involvement
url http://feaa.ucv.ro/annals/v1_2018/011.pdf
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