| Summary: | [Purpose/Significance] Under the background of the integration of the three libraries, this paper makes a comprehensive investigation to the current situation of the development of cultural and creative products of the Pres-idential Library of the United States, aims to provide reference for the joint development of cultural and creative products by Chinese libraries, museums and archives. [Method / Process] Through literature and internet research, this article expounds the culture creative product development of the Presidential Library of the United States, analyzes its product development, design characteristics and marketing methods, [Results / Conclusions] This paper proposes its significance to the development of culture creative products of China's library, museum and archive under the background of the integration of LAM.
|
|---|