Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online Experience

This essay proposes a study of the activities carried out by individuals on the Internet. Using the data of ISTAT’s annual sample survey on ICT usage in households and by individuals, the aim is to explore, through the multivariate methods, its association with the social, cultural and demographic c...

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Main Author: Rita Fornari
Format: Article
Language:English
Published: tab edizioni 2020-01-01
Series:DigitCult@Scientific Journal on Digital Cultures
Online Access:https://digitcult.lim.di.unimi.it/index.php/dc/article/view/155
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author Rita Fornari
author_facet Rita Fornari
author_sort Rita Fornari
collection DOAJ
description This essay proposes a study of the activities carried out by individuals on the Internet. Using the data of ISTAT’s annual sample survey on ICT usage in households and by individuals, the aim is to explore, through the multivariate methods, its association with the social, cultural and demographic characteristics of individuals. Although the universal image of people always on, tethered and networked prevail, the active and creative Internet usage remains a minority phenomenon, not so much for a physical gap but for a more complex set of values, culture and lifestyles (or habitus). Multiple Correspondence Analysis and Hierarchical Cluster Analysis have shown the impact of the socio-cultural characteristics of individuals, and, above all, the level education attained, in profiling individual behaviour in the field of online experience set both by the degree of digitalization and by the type of online activities carried out.
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spelling doaj.art-f1e53174ad9c4087bfa60805163159282022-12-22T03:32:10Zengtab edizioniDigitCult@Scientific Journal on Digital Cultures2531-59942020-01-0151Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online ExperienceRita Fornari0IstatThis essay proposes a study of the activities carried out by individuals on the Internet. Using the data of ISTAT’s annual sample survey on ICT usage in households and by individuals, the aim is to explore, through the multivariate methods, its association with the social, cultural and demographic characteristics of individuals. Although the universal image of people always on, tethered and networked prevail, the active and creative Internet usage remains a minority phenomenon, not so much for a physical gap but for a more complex set of values, culture and lifestyles (or habitus). Multiple Correspondence Analysis and Hierarchical Cluster Analysis have shown the impact of the socio-cultural characteristics of individuals, and, above all, the level education attained, in profiling individual behaviour in the field of online experience set both by the degree of digitalization and by the type of online activities carried out.https://digitcult.lim.di.unimi.it/index.php/dc/article/view/155
spellingShingle Rita Fornari
Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online Experience
DigitCult@Scientific Journal on Digital Cultures
title Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online Experience
title_full Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online Experience
title_fullStr Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online Experience
title_full_unstemmed Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online Experience
title_short Internet in Everyday Life: Profiling Individual Behaviour in the Field of Online Experience
title_sort internet in everyday life profiling individual behaviour in the field of online experience
url https://digitcult.lim.di.unimi.it/index.php/dc/article/view/155
work_keys_str_mv AT ritafornari internetineverydaylifeprofilingindividualbehaviourinthefieldofonlineexperience