BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING
The purpose of this research is 1) To find out how much income hydroponic spinach farming is in Percut Sei Tuan District; 2) To determine the feasibility of hydroponic spinach farming in Percut Sei Tuan District; 3) To find out the marketing efficiency of hydroponic spinach farming in Percut Sei Tu...
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| Format: | Article |
| Language: | English |
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BPFP Universitas Bengkulu
2024-03-01
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| Series: | Jurnal Agrisep |
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| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/30581 |
| _version_ | 1797236620052660224 |
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| author | Gustami Harahap Siswa Panjang Hernosa Mitra Musika Lubis Ella Permatasari |
| author_facet | Gustami Harahap Siswa Panjang Hernosa Mitra Musika Lubis Ella Permatasari |
| author_sort | Gustami Harahap |
| collection | DOAJ |
| description |
The purpose of this research is 1) To find out how much income hydroponic spinach farming is in Percut Sei Tuan District; 2) To determine the feasibility of hydroponic spinach farming in Percut Sei Tuan District; 3) To find out the marketing efficiency of hydroponic spinach farming in Percut Sei Tuan District. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, in December 2022. With a sample of 23 respondents, 8 owned hydroponic businesses, three collectors, five wholesalers, and seven consumers. The data used are primary data from interviews with questionnaires to find the 1st objective by the R/C ratio business feasibility analysis; the share margin analyzed for the 3rd objective. Based on the research, the results obtained: 1) the average income of hydroponic spinach vegetable farmers is IDR. 13,393,328 per planting period with an average land area of 294.50; 2) Farming is feasible with R/C Ratio >1, which is 3.08, Volume BEP Value = 347,98 kg, BEP price value = IDR 8,237, Payback Period (PP) value = 0,33; 3) the three marketing channels are considered efficient, where the efficiency value is < 50%. Channel I is worth 1,47%, Channel II is 1,51%, and Channel III is 1,1%.
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| first_indexed | 2024-04-24T17:06:45Z |
| format | Article |
| id | doaj.art-f1ecdf0bf4394d34b4d13850f1e41576 |
| institution | Directory Open Access Journal |
| issn | 1412-8837 2579-9959 |
| language | English |
| last_indexed | 2024-04-24T17:06:45Z |
| publishDate | 2024-03-01 |
| publisher | BPFP Universitas Bengkulu |
| record_format | Article |
| series | Jurnal Agrisep |
| spelling | doaj.art-f1ecdf0bf4394d34b4d13850f1e415762024-03-29T01:20:16ZengBPFP Universitas BengkuluJurnal Agrisep1412-88372579-99592024-03-01230110.31186/jagrisep.23.01.145-162BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETINGGustami Harahap0Siswa Panjang Hernosa1Mitra Musika Lubis2Ella Permatasari3Department of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, IndonesiaDepartment of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, IndonesiaDepartment of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, IndonesiaDepartment of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, Indonesia The purpose of this research is 1) To find out how much income hydroponic spinach farming is in Percut Sei Tuan District; 2) To determine the feasibility of hydroponic spinach farming in Percut Sei Tuan District; 3) To find out the marketing efficiency of hydroponic spinach farming in Percut Sei Tuan District. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, in December 2022. With a sample of 23 respondents, 8 owned hydroponic businesses, three collectors, five wholesalers, and seven consumers. The data used are primary data from interviews with questionnaires to find the 1st objective by the R/C ratio business feasibility analysis; the share margin analyzed for the 3rd objective. Based on the research, the results obtained: 1) the average income of hydroponic spinach vegetable farmers is IDR. 13,393,328 per planting period with an average land area of 294.50; 2) Farming is feasible with R/C Ratio >1, which is 3.08, Volume BEP Value = 347,98 kg, BEP price value = IDR 8,237, Payback Period (PP) value = 0,33; 3) the three marketing channels are considered efficient, where the efficiency value is < 50%. Channel I is worth 1,47%, Channel II is 1,51%, and Channel III is 1,1%. https://ejournal.unib.ac.id/agrisep/article/view/30581farm viabilityincomemarketing efficiency |
| spellingShingle | Gustami Harahap Siswa Panjang Hernosa Mitra Musika Lubis Ella Permatasari BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING Jurnal Agrisep farm viability income marketing efficiency |
| title | BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING |
| title_full | BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING |
| title_fullStr | BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING |
| title_full_unstemmed | BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING |
| title_short | BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING |
| title_sort | business analysis and vegetable hydroponic marketing |
| topic | farm viability income marketing efficiency |
| url | https://ejournal.unib.ac.id/agrisep/article/view/30581 |
| work_keys_str_mv | AT gustamiharahap businessanalysisandvegetablehydroponicmarketing AT siswapanjanghernosa businessanalysisandvegetablehydroponicmarketing AT mitramusikalubis businessanalysisandvegetablehydroponicmarketing AT ellapermatasari businessanalysisandvegetablehydroponicmarketing |