Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review
Objective: The main aim of the article is two-fold: firstly, to indicate the benefits to companies. which stem from the usage of Big Data Analysis (BDA), and secondly to conceptualise main general sources of competitive advantage that BDA affords. Research Design & Methods: The method used in t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2018-12-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/index.php/eber/article/view/451 |
| _version_ | 1819135478771744768 |
|---|---|
| author | Małgorzata Bartosik-Purgat Milena Ratajczak-Mrozek |
| author_facet | Małgorzata Bartosik-Purgat Milena Ratajczak-Mrozek |
| author_sort | Małgorzata Bartosik-Purgat |
| collection | DOAJ |
| description | Objective: The main aim of the article is two-fold: firstly, to indicate the benefits to companies. which stem from the usage of Big Data Analysis (BDA), and secondly to conceptualise main general sources of competitive advantage that BDA affords.
Research Design & Methods: The method used in the article is a comprehensive literature review including theories of competitive advantage and relations existing on the Consumer-to-Business market including BDA.
Findings: The conducted research indicates the particular benefits as a result of using BDA, but also conceptualises and proposes three main general sources of competitive advantage that BDA affords. These include product quality, risk reduction, and a customer relationships advantage.
Implications & Recommendations: The results have practical implications as they identify the importance and a possible application of BDA for companies from different industries. If one wants to achieve a competitive advantage, then BDA constitutes an important potential solution. However, a certain level of managerial awareness is required first in order to implement such a solution. The awareness of particular benefits which have already been achieved by competitors in the same industry by applying BDA may be an important trigger for a company to consider implementing their own BDA.
Contribution & Value Added: The originality of the article stems from the comprehensive analysis of benefits of BDA resulting in the conceptualisation of Big Data-driven competitive advantage. |
| first_indexed | 2024-12-22T10:19:44Z |
| format | Article |
| id | doaj.art-f1fcc36e67454da8bba3dbe2800b1258 |
| institution | Directory Open Access Journal |
| issn | 2353-883X 2353-8821 |
| language | English |
| last_indexed | 2024-12-22T10:19:44Z |
| publishDate | 2018-12-01 |
| publisher | Cracow University of Economics |
| record_format | Article |
| series | Entrepreneurial Business and Economics Review |
| spelling | doaj.art-f1fcc36e67454da8bba3dbe2800b12582022-12-21T18:29:40ZengCracow University of EconomicsEntrepreneurial Business and Economics Review2353-883X2353-88212018-12-016419721510.15678/EBER.2018.060411451Big Data Analysis as a Source of Companies’ Competitive Advantage: A ReviewMałgorzata Bartosik-Purgat0Milena Ratajczak-MrozekPoznań University of Economics and BusinessObjective: The main aim of the article is two-fold: firstly, to indicate the benefits to companies. which stem from the usage of Big Data Analysis (BDA), and secondly to conceptualise main general sources of competitive advantage that BDA affords. Research Design & Methods: The method used in the article is a comprehensive literature review including theories of competitive advantage and relations existing on the Consumer-to-Business market including BDA. Findings: The conducted research indicates the particular benefits as a result of using BDA, but also conceptualises and proposes three main general sources of competitive advantage that BDA affords. These include product quality, risk reduction, and a customer relationships advantage. Implications & Recommendations: The results have practical implications as they identify the importance and a possible application of BDA for companies from different industries. If one wants to achieve a competitive advantage, then BDA constitutes an important potential solution. However, a certain level of managerial awareness is required first in order to implement such a solution. The awareness of particular benefits which have already been achieved by competitors in the same industry by applying BDA may be an important trigger for a company to consider implementing their own BDA. Contribution & Value Added: The originality of the article stems from the comprehensive analysis of benefits of BDA resulting in the conceptualisation of Big Data-driven competitive advantage.https://eber.uek.krakow.pl/index.php/eber/article/view/451Big Data AnalysisConsumer-to-Businesscompetitive advantage |
| spellingShingle | Małgorzata Bartosik-Purgat Milena Ratajczak-Mrozek Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review Entrepreneurial Business and Economics Review Big Data Analysis Consumer-to-Business competitive advantage |
| title | Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review |
| title_full | Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review |
| title_fullStr | Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review |
| title_full_unstemmed | Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review |
| title_short | Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review |
| title_sort | big data analysis as a source of companies competitive advantage a review |
| topic | Big Data Analysis Consumer-to-Business competitive advantage |
| url | https://eber.uek.krakow.pl/index.php/eber/article/view/451 |
| work_keys_str_mv | AT małgorzatabartosikpurgat bigdataanalysisasasourceofcompaniescompetitiveadvantageareview AT milenaratajczakmrozek bigdataanalysisasasourceofcompaniescompetitiveadvantageareview |