Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review

Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review

Objective: The main aim of the article is two-fold: firstly, to indicate the benefits to companies. which stem from the usage of Big Data Analysis (BDA), and secondly to conceptualise main general sources of competitive advantage that BDA affords. Research Design & Methods: The method used in t...

Full description

Bibliographic Details
Main Authors: Małgorzata Bartosik-Purgat, Milena Ratajczak-Mrozek
Format: Article
Language:English
Published: Cracow University of Economics 2018-12-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Big Data Analysis
Consumer-to-Business
competitive advantage
Online Access:https://eber.uek.krakow.pl/index.php/eber/article/view/451

Similar Items

Similar Items