The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand

The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand

Background: Concerns have been raised that health and societal causes surrounding the COVID-19 pandemic were misappropriated by companies to promote their unhealthy products to vulnerable populations during a time of increased stress and hardship (i.e., COVID-washing). Social media is a common mediu...

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Bibliographic Details
Main Authors: Sarah Gerritsen, Fiona Sing, Karen Lin, Florentine Martino, Kathryn Backholer, Angela Culpin, Sally Mackay
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-03-01
Series:Frontiers in Nutrition
Subjects:
Coronavirus
COVID-19
food marketing
advertising
food and beverage
social media
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2021.645349/full

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