CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR

CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR

This research aimed to identify the effects of customer satisfaction role as mediation of price and service quality to the brand switching on customers of Balqis Spa in Kediri. The research design was explanatory research. The total sample was about 130 respondents through the non-probability sampli...

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Bibliographic Details
Main Authors: Laila Zulhijja, Surachman Surachman, Sunaryo Sunaryo
Format: Article
Language:English
Published: University of Brawijaya 2023-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
price
service quality
customer satisfaction
brand switching
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/7184

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