Professor Nukem
The experience economy, that is, the creative and communicative turn in today’s social, cultural and economic structures, implies, as explained by Pine and Gilmore (1999), that consumption is embedded in a communicative format that conveys some kind of experience to the consumer. The consumer in tur...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2008-11-01
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| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/nor-2017-0184 |