Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings
Selenium and iodine are essential micronutrients for humans. They are often deficient in food supply due to low phytoavailable concentrations in soil. Agronomic biofortification of food crops is one approach to overcome micronutrient malnutrition. This study focused on a pre-launch exploration of Ge...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-05-01
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| Series: | Nutrients |
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| Online Access: | https://www.mdpi.com/2072-6643/13/5/1625 |
| _version_ | 1797534412206768128 |
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| author | Ruth Kleine-Kalmer Adriano Profeta Diemo Daum Ulrich Enneking |
| author_facet | Ruth Kleine-Kalmer Adriano Profeta Diemo Daum Ulrich Enneking |
| author_sort | Ruth Kleine-Kalmer |
| collection | DOAJ |
| description | Selenium and iodine are essential micronutrients for humans. They are often deficient in food supply due to low phytoavailable concentrations in soil. Agronomic biofortification of food crops is one approach to overcome micronutrient malnutrition. This study focused on a pre-launch exploration of German consumers’ willingness to purchase selenium- and/or iodine-biofortified apples. For this purpose, an online survey was carried out. In this context, consumers were asked to choose their most preferred apple product from a set card of product alternatives in a discrete choice experiment (DCE). The multinomial logit model results demonstrated that German consumers’ have a particular preference for iodine-biofortified apples. Furthermore, apple choice was mainly influenced by price, health claims, and plastic-free packaging material. Viewed individually, selenium did not exert an effect on product choice whereas positive interactions between both micronutrients exist. |
| first_indexed | 2024-03-10T11:29:16Z |
| format | Article |
| id | doaj.art-f24dc29dc6094dc9adf1b1e99710e386 |
| institution | Directory Open Access Journal |
| issn | 2072-6643 |
| language | English |
| last_indexed | 2024-03-10T11:29:16Z |
| publishDate | 2021-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Nutrients |
| spelling | doaj.art-f24dc29dc6094dc9adf1b1e99710e3862023-11-21T19:25:22ZengMDPI AGNutrients2072-66432021-05-01135162510.3390/nu13051625Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market SettingsRuth Kleine-Kalmer0Adriano Profeta1Diemo Daum2Ulrich Enneking3Faculty of Agricultural Sciences and Landscape Architecture, Osnabrück University of Applied Sciences, Am Krümpel 31, 49090 Osnabrück, GermanyDIL German Institute of Food Technology, Prof. von Klitzing Str. 7, 49610 Quakenbrück, GermanyFaculty of Agricultural Sciences and Landscape Architecture, Osnabrück University of Applied Sciences, Am Krümpel 31, 49090 Osnabrück, GermanyFaculty of Agricultural Sciences and Landscape Architecture, Osnabrück University of Applied Sciences, Am Krümpel 31, 49090 Osnabrück, GermanySelenium and iodine are essential micronutrients for humans. They are often deficient in food supply due to low phytoavailable concentrations in soil. Agronomic biofortification of food crops is one approach to overcome micronutrient malnutrition. This study focused on a pre-launch exploration of German consumers’ willingness to purchase selenium- and/or iodine-biofortified apples. For this purpose, an online survey was carried out. In this context, consumers were asked to choose their most preferred apple product from a set card of product alternatives in a discrete choice experiment (DCE). The multinomial logit model results demonstrated that German consumers’ have a particular preference for iodine-biofortified apples. Furthermore, apple choice was mainly influenced by price, health claims, and plastic-free packaging material. Viewed individually, selenium did not exert an effect on product choice whereas positive interactions between both micronutrients exist.https://www.mdpi.com/2072-6643/13/5/1625biofortificationdiscrete choicefruitshealth claimsmicronutrients |
| spellingShingle | Ruth Kleine-Kalmer Adriano Profeta Diemo Daum Ulrich Enneking Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings Nutrients biofortification discrete choice fruits health claims micronutrients |
| title | Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings |
| title_full | Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings |
| title_fullStr | Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings |
| title_full_unstemmed | Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings |
| title_short | Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings |
| title_sort | pre launch exploration of consumer willingness to purchase selenium and iodine biofortified apples a discrete choice analysis of possible market settings |
| topic | biofortification discrete choice fruits health claims micronutrients |
| url | https://www.mdpi.com/2072-6643/13/5/1625 |
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