Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings

Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings

Selenium and iodine are essential micronutrients for humans. They are often deficient in food supply due to low phytoavailable concentrations in soil. Agronomic biofortification of food crops is one approach to overcome micronutrient malnutrition. This study focused on a pre-launch exploration of Ge...

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Bibliographic Details
Main Authors:	Ruth Kleine-Kalmer, Adriano Profeta, Diemo Daum, Ulrich Enneking
Format:	Article
Language:	English
Published:	MDPI AG 2021-05-01
Series:	Nutrients
Subjects:	biofortification discrete choice fruits health claims micronutrients
Online Access:	https://www.mdpi.com/2072-6643/13/5/1625

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