Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of Modernization

Demographic research shows the increase of childlessness rates among women born in 1970 in comparison to those born in 1953 in Lithuania, but cultural aspects influencing reproductive behavior are under-explored. To our knowledge, the representation of childlessness in the Lithuanian mass media has...

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Bibliographic Details
Main Authors: Grazina Rapoliene, Lina Sumskaite
Format: Article
Language:English
Published: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2019-12-01
Series:Romanian Journal of Communications and Public Relations
Subjects:
Online Access:https://journalofcommunication.ro/index.php/journalofcommunication/article/view/280
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author Grazina Rapoliene
Lina Sumskaite
author_facet Grazina Rapoliene
Lina Sumskaite
author_sort Grazina Rapoliene
collection DOAJ
description Demographic research shows the increase of childlessness rates among women born in 1970 in comparison to those born in 1953 in Lithuania, but cultural aspects influencing reproductive behavior are under-explored. To our knowledge, the representation of childlessness in the Lithuanian mass media has not been studied yet. The aim of this article is to analyze how childlessness is depicted in the most popular mass media from 2011-2016. Our research revealed that the discourse of childlessness is undeveloped, and the depiction of voluntary childlessness is dominating. It is portrayed favorably as a modern behavior, space for which consolidation is created challenging traditional social norms. Thus Lithuanian media appear as a part of global media that promotes imitative trends of social change.
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spelling doaj.art-f265fc50cf644e82bf02baf85e1c918a2023-12-31T01:22:15ZengNational University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, BucharestRomanian Journal of Communications and Public Relations1454-81002344-54402019-12-0121310.21018/rjcpr.2019.3.280280Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of ModernizationGrazina Rapoliene0Lina Sumskaite1Lithuanian Social Research Center, VilniusLithuanian Social Research Center, Vilnius Demographic research shows the increase of childlessness rates among women born in 1970 in comparison to those born in 1953 in Lithuania, but cultural aspects influencing reproductive behavior are under-explored. To our knowledge, the representation of childlessness in the Lithuanian mass media has not been studied yet. The aim of this article is to analyze how childlessness is depicted in the most popular mass media from 2011-2016. Our research revealed that the discourse of childlessness is undeveloped, and the depiction of voluntary childlessness is dominating. It is portrayed favorably as a modern behavior, space for which consolidation is created challenging traditional social norms. Thus Lithuanian media appear as a part of global media that promotes imitative trends of social change. https://journalofcommunication.ro/index.php/journalofcommunication/article/view/280childlessnessvoluntary childlessnessinvoluntary childlessnessmedia analysis
spellingShingle Grazina Rapoliene
Lina Sumskaite
Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of Modernization
Romanian Journal of Communications and Public Relations
childlessness
voluntary childlessness
involuntary childlessness
media analysis
title Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of Modernization
title_full Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of Modernization
title_fullStr Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of Modernization
title_full_unstemmed Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of Modernization
title_short Depiction of Childlessness in Lithuanian Mass Media from 2011–2016: A Catalyst of Modernization
title_sort depiction of childlessness in lithuanian mass media from 2011 2016 a catalyst of modernization
topic childlessness
voluntary childlessness
involuntary childlessness
media analysis
url https://journalofcommunication.ro/index.php/journalofcommunication/article/view/280
work_keys_str_mv AT grazinarapoliene depictionofchildlessnessinlithuanianmassmediafrom20112016acatalystofmodernization
AT linasumskaite depictionofchildlessnessinlithuanianmassmediafrom20112016acatalystofmodernization