CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES

The article analyzes the purchasing power of consumers in the Russian IT services market. The consumer confidence index was selected as a quantitative measure. Based on the research findings, factors effecting the consumer confidence index were identified. They include the average credit interest ra...

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Main Author: I. V. Tregub
Format: Article
Language:Russian
Published: Government of the Russian Federation, Financial University 2017-10-01
Series:Финансы: теория и практика
Subjects:
Online Access:https://financetp.fa.ru/jour/article/view/36
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author I. V. Tregub
author_facet I. V. Tregub
author_sort I. V. Tregub
collection DOAJ
description The article analyzes the purchasing power of consumers in the Russian IT services market. The consumer confidence index was selected as a quantitative measure. Based on the research findings, factors effecting the consumer confidence index were identified. They include the average credit interest rate which, if increased, weakens the buyers’propensityto consume ITservices,and the per capita moneyincome whose growth encourages consumption.The results obtained on the models match the empirical data of the ITservices market.All the above confirms the significance of applying mathematical tools to the analysis and forecasting.
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spelling doaj.art-f283e3649cb845dfbe20090f2da11e142023-03-13T07:49:24ZrusGovernment of the Russian Federation, Financial UniversityФинансы: теория и практика2587-56712587-70892017-10-0102343810.26794/2587-5671-2014-0-2-34-3873CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICESI. V. Tregub0Финансовый университетThe article analyzes the purchasing power of consumers in the Russian IT services market. The consumer confidence index was selected as a quantitative measure. Based on the research findings, factors effecting the consumer confidence index were identified. They include the average credit interest rate which, if increased, weakens the buyers’propensityto consume ITservices,and the per capita moneyincome whose growth encourages consumption.The results obtained on the models match the empirical data of the ITservices market.All the above confirms the significance of applying mathematical tools to the analysis and forecasting.https://financetp.fa.ru/jour/article/view/36рынок ит-услугпокупательная способность потребителейэконометрическое моделированиеимитационная модель
spellingShingle I. V. Tregub
CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES
Финансы: теория и практика
рынок ит-услуг
покупательная способность потребителей
эконометрическое моделирование
имитационная модель
title CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES
title_full CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES
title_fullStr CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES
title_full_unstemmed CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES
title_short CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES
title_sort consumer purchasing power in the russian market of it services
topic рынок ит-услуг
покупательная способность потребителей
эконометрическое моделирование
имитационная модель
url https://financetp.fa.ru/jour/article/view/36
work_keys_str_mv AT ivtregub consumerpurchasingpowerintherussianmarketofitservices