The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations
This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer experience. To extract the dimensions of customer exp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-10-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.988318/full |
| _version_ | 1828727473483808768 |
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| author | Jing Lyu Keyan Cao Shan Yang |
| author_facet | Jing Lyu Keyan Cao Shan Yang |
| author_sort | Jing Lyu |
| collection | DOAJ |
| description | This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer experience. To extract the dimensions of customer experience and test the proposed model, 34 in-depth interviews were conducted along with a survey of Chinese Airbnb users. Structural equation modeling and mediation analysis were implemented to assess relationships involving customers’ value co-creation behavior, experience, and loyalty. Results indicate that customer citizenship behavior directly influences loyalty. In particular, relationships involving customers’ participation behavior and citizenship behavior with loyalty are both mediated by customer experience. Relevant implications and future research opportunities are discussed. |
| first_indexed | 2024-04-12T13:59:13Z |
| format | Article |
| id | doaj.art-f2857a2f9af045df90a703860c21f7e9 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-12T13:59:13Z |
| publishDate | 2022-10-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-f2857a2f9af045df90a703860c21f7e92022-12-22T03:30:17ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-10-011310.3389/fpsyg.2022.988318988318The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodationsJing Lyu0Keyan Cao1Shan Yang2School of Management, Shenzhen Polytechnic, Shenzhen, Guangdong, ChinaSchool of Education, Shenzhen Polytechnic, Shenzhen, Guangdong, ChinaSchool of Management, Shenzhen Polytechnic, Shenzhen, Guangdong, ChinaThis study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer experience. To extract the dimensions of customer experience and test the proposed model, 34 in-depth interviews were conducted along with a survey of Chinese Airbnb users. Structural equation modeling and mediation analysis were implemented to assess relationships involving customers’ value co-creation behavior, experience, and loyalty. Results indicate that customer citizenship behavior directly influences loyalty. In particular, relationships involving customers’ participation behavior and citizenship behavior with loyalty are both mediated by customer experience. Relevant implications and future research opportunities are discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.988318/fullP2P accommodationscustomer experiencevalue co-creationparticipation behaviorcitizenship behavior |
| spellingShingle | Jing Lyu Keyan Cao Shan Yang The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations Frontiers in Psychology P2P accommodations customer experience value co-creation participation behavior citizenship behavior |
| title | The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations |
| title_full | The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations |
| title_fullStr | The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations |
| title_full_unstemmed | The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations |
| title_short | The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations |
| title_sort | impact of value co creation behavior on customers experiences with and loyalty to p2p accommodations |
| topic | P2P accommodations customer experience value co-creation participation behavior citizenship behavior |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.988318/full |
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