Territorial Marketing as a Method of Creating New Values of a Territorial Unit Based on the Example of Dobra Szczecińska Municipality in the West Pomeranian Province
Subject and purpose of work: The subject of the study is to show that the method of managing a municipality, taking into account the marketing philosophy, creates additional values for a given municipality. The purpose of the work is to show that Dobra Szczecińska Municipality, being a territorial u...
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| Format: | Article |
| Jezik: | English |
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Sciendo
2018-03-01
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| Serija: | Studia Ekonomiczne i Regionalne |
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| Online dostop: | https://doi.org/10.29316/ers-seir.2018.09 |