Transport Organization and its Corporate Identity
The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and extern...
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| Format: | Article |
| Language: | English |
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University of Zagreb, Faculty of Transport and Traffic Sciences
2006-01-01
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| Series: | Promet (Zagreb) |
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| Online Access: | http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/663 |