Customization and Personalization
The purpose of this special issue is to reexamine customization and personalization in marketing. Both customization and personalization are manufacturing techniques used by firms to provide their customers with products, services, and informative contents that match their individual needs. With a c...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-06-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/1/40_2020.030/_html/-char/en |