Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism
This essay critically scrutinizes the concept of diversity management that is more and more applied by internationally operating companies, encompassing also sexual diversity among its criteria. It therefore analyses several advertisements that implicitly or explicitly address sexual diversity at th...
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| Format: | Article |
| Language: | English |
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Ośrodek Studiów Amerykańskich Uniwersytetu Warszawskiego
2008-09-01
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| Series: | InterAlia |
| Summary: | This essay critically scrutinizes the concept of diversity management that is more and more applied by internationally operating companies, encompassing also sexual diversity among its criteria. It therefore analyses several advertisements that implicitly or explicitly address sexual diversity at the workplace and in the sphere of consumption. In particular, the author highlights the status of queer subjectivities in neoliberalism and how queerness is shaped under neoliberal conditions. He argues that queerness is signified in neoliberal discourse as a paradigm for the successful private management of precarious subject positions. Therefore sexual diversity is welcomed for the price of individual responsibility for risk taking and social care. |
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| ISSN: | 1689-6637 |