Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism
This essay critically scrutinizes the concept of diversity management that is more and more applied by internationally operating companies, encompassing also sexual diversity among its criteria. It therefore analyses several advertisements that implicitly or explicitly address sexual diversity at th...
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| Format: | Article |
| Language: | English |
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Ośrodek Studiów Amerykańskich Uniwersytetu Warszawskiego
2008-09-01
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| Series: | InterAlia |
| _version_ | 1819124287440683008 |
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| author | Volker Woltersdorff |
| author_facet | Volker Woltersdorff |
| author_sort | Volker Woltersdorff |
| collection | DOAJ |
| description | This essay critically scrutinizes the concept of diversity management that is more and more applied by internationally operating companies, encompassing also sexual diversity among its criteria. It therefore analyses several advertisements that implicitly or explicitly address sexual diversity at the workplace and in the sphere of consumption. In particular, the author highlights the status of queer subjectivities in neoliberalism and how queerness is shaped under neoliberal conditions. He argues that queerness is signified in neoliberal discourse as a paradigm for the successful private management of precarious subject positions. Therefore sexual diversity is welcomed for the price of individual responsibility for risk taking and social care. |
| first_indexed | 2024-12-22T07:21:51Z |
| format | Article |
| id | doaj.art-f2cc645ed6554a36b7a6bd19d5e30ca2 |
| institution | Directory Open Access Journal |
| issn | 1689-6637 |
| language | English |
| last_indexed | 2024-12-22T07:21:51Z |
| publishDate | 2008-09-01 |
| publisher | Ośrodek Studiów Amerykańskich Uniwersytetu Warszawskiego |
| record_format | Article |
| series | InterAlia |
| spelling | doaj.art-f2cc645ed6554a36b7a6bd19d5e30ca22022-12-21T18:34:15ZengOśrodek Studiów Amerykańskich Uniwersytetu WarszawskiegoInterAlia1689-66372008-09-01310.51897/interalia/AJOT5831Queer Subject Economies. Managing Diversity and Precariousness in NeoliberalismVolker Woltersdorff0Freie Universität, BerlinThis essay critically scrutinizes the concept of diversity management that is more and more applied by internationally operating companies, encompassing also sexual diversity among its criteria. It therefore analyses several advertisements that implicitly or explicitly address sexual diversity at the workplace and in the sphere of consumption. In particular, the author highlights the status of queer subjectivities in neoliberalism and how queerness is shaped under neoliberal conditions. He argues that queerness is signified in neoliberal discourse as a paradigm for the successful private management of precarious subject positions. Therefore sexual diversity is welcomed for the price of individual responsibility for risk taking and social care. |
| spellingShingle | Volker Woltersdorff Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism InterAlia |
| title | Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism |
| title_full | Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism |
| title_fullStr | Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism |
| title_full_unstemmed | Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism |
| title_short | Queer Subject Economies. Managing Diversity and Precariousness in Neoliberalism |
| title_sort | queer subject economies managing diversity and precariousness in neoliberalism |
| work_keys_str_mv | AT volkerwoltersdorff queersubjecteconomiesmanagingdiversityandprecariousnessinneoliberalism |