Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Essentia Editora IFFluminense
2016-04-01
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| Series: | Vértices |
| Subjects: | |
| Online Access: | http://www.essentiaeditora.iff.edu.br/index.php/vertices/article/view/5798 |
| _version_ | 1818427424879149056 |
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| author | Alline Sardinha Cordeiro Morais Karen Márcia Carvalho Gomes Lucas Ribeiro de Azevedo Weydder de Almeida Pessanha |
| author_facet | Alline Sardinha Cordeiro Morais Karen Márcia Carvalho Gomes Lucas Ribeiro de Azevedo Weydder de Almeida Pessanha |
| author_sort | Alline Sardinha Cordeiro Morais |
| collection | DOAJ |
| description | The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive the retro phenomenon, given the evolution of consumption, the current values that govern the relationship between brands and consumers through an exploratory research, also seeking to understand this phenomenon, determining concepts in relation to retro culture and its peculiarities. |
| first_indexed | 2024-12-14T14:45:31Z |
| format | Article |
| id | doaj.art-f2d044fa3e514cdc817d13d2d30df2fe |
| institution | Directory Open Access Journal |
| issn | 1415-2843 1809-2667 |
| language | English |
| last_indexed | 2024-12-14T14:45:31Z |
| publishDate | 2016-04-01 |
| publisher | Essentia Editora IFFluminense |
| record_format | Article |
| series | Vértices |
| spelling | doaj.art-f2d044fa3e514cdc817d13d2d30df2fe2022-12-21T22:57:18ZengEssentia Editora IFFluminenseVértices1415-28431809-26672016-04-0117321523310.19180/1809-2667.v17n315-126246Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behaviorAlline Sardinha Cordeiro Morais0Karen Márcia Carvalho Gomes1Lucas Ribeiro de Azevedo2Weydder de Almeida Pessanha3iffInstituto Federal de Educação, Ciência e Tecnologia FluminenseInstituto Federal de Educação, Ciência e Tecnologia FluminenseInstituto Federal de Educação, Ciência e Tecnologia FluminenseThe presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive the retro phenomenon, given the evolution of consumption, the current values that govern the relationship between brands and consumers through an exploratory research, also seeking to understand this phenomenon, determining concepts in relation to retro culture and its peculiarities.http://www.essentiaeditora.iff.edu.br/index.php/vertices/article/view/5798Retrô. Nostalgia. Design. Consumo. Retro branding. |
| spellingShingle | Alline Sardinha Cordeiro Morais Karen Márcia Carvalho Gomes Lucas Ribeiro de Azevedo Weydder de Almeida Pessanha Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior Vértices Retrô. Nostalgia. Design. Consumo. Retro branding. |
| title | Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior |
| title_full | Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior |
| title_fullStr | Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior |
| title_full_unstemmed | Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior |
| title_short | Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior |
| title_sort | retro design and nostalgic marketing influence of nostalgic trend in consumer behavior |
| topic | Retrô. Nostalgia. Design. Consumo. Retro branding. |
| url | http://www.essentiaeditora.iff.edu.br/index.php/vertices/article/view/5798 |
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