Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram
The presence of companies on social networks has become, in recent years, a must for attracting and retaining customers. Instagram is one of the most popular social networks, used for promotion and communication campaigns directly from the company and through "influencers". Influencers are...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2022-09-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/7.pdf |
| _version_ | 1798019593717940224 |
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| author | Raluca-Giorgiana (Popa) Chivu Ionuț-Claudiu Popa Bianca Cristiana Voicu |
| author_facet | Raluca-Giorgiana (Popa) Chivu Ionuț-Claudiu Popa Bianca Cristiana Voicu |
| author_sort | Raluca-Giorgiana (Popa) Chivu |
| collection | DOAJ |
| description | The presence of companies on social networks has become, in recent years, a must for attracting and retaining customers. Instagram is one of the most popular social networks, used for promotion and communication campaigns directly from the company and through "influencers". Influencers are those people who are considered role models/landmarks/people of interest by the public, promoting their values and ideas (including companies, products used, customs, etc.). In the online sphere, the more followers you have, the more credibility and importance of opium grows, which is valid for influencers and companies. In this article, we have conducted a marketing experiment to
highlight how much the trust offered to companies is based on the number of followers on Instagram. |
| first_indexed | 2024-04-11T16:43:12Z |
| format | Article |
| id | doaj.art-f2d38c4e90994840a419add6d3457e07 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-04-11T16:43:12Z |
| publishDate | 2022-09-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-f2d38c4e90994840a419add6d3457e072022-12-22T04:13:38ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272022-09-01XXII1521527Analysis of the Trust Offered to Companies Based on the Number of Followers on InstagramRaluca-Giorgiana (Popa) Chivu 0Ionuț-Claudiu Popa1Bianca Cristiana Voicu2The Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaThe presence of companies on social networks has become, in recent years, a must for attracting and retaining customers. Instagram is one of the most popular social networks, used for promotion and communication campaigns directly from the company and through "influencers". Influencers are those people who are considered role models/landmarks/people of interest by the public, promoting their values and ideas (including companies, products used, customs, etc.). In the online sphere, the more followers you have, the more credibility and importance of opium grows, which is valid for influencers and companies. In this article, we have conducted a marketing experiment to highlight how much the trust offered to companies is based on the number of followers on Instagram. https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/7.pdfmarketingconsumer behaviourinstagramthe social networking platform |
| spellingShingle | Raluca-Giorgiana (Popa) Chivu Ionuț-Claudiu Popa Bianca Cristiana Voicu Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram Ovidius University Annals: Economic Sciences Series marketing consumer behaviour the social networking platform |
| title | Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram |
| title_full | Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram |
| title_fullStr | Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram |
| title_full_unstemmed | Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram |
| title_short | Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram |
| title_sort | analysis of the trust offered to companies based on the number of followers on instagram |
| topic | marketing consumer behaviour the social networking platform |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/7.pdf |
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