Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo
The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Pro...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis Islam
2021-06-01
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| Series: | Mabsya |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/4746 |
| _version_ | 1797303694594670592 |
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| author | Mohamad Afan Suyanto Muh Akmar M Deby Rita Karundeng |
| author_facet | Mohamad Afan Suyanto Muh Akmar M Deby Rita Karundeng |
| author_sort | Mohamad Afan Suyanto |
| collection | DOAJ |
| description |
The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City
This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis.
The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.
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| first_indexed | 2024-03-07T23:56:27Z |
| format | Article |
| id | doaj.art-f2d8fb498b88449f8ada9e3a3656ff0e |
| institution | Directory Open Access Journal |
| issn | 2714-5565 2714-7797 |
| language | English |
| last_indexed | 2024-03-07T23:56:27Z |
| publishDate | 2021-06-01 |
| publisher | Fakultas Ekonomi dan Bisnis Islam |
| record_format | Article |
| series | Mabsya |
| spelling | doaj.art-f2d8fb498b88449f8ada9e3a3656ff0e2024-02-18T08:22:14ZengFakultas Ekonomi dan Bisnis IslamMabsya2714-55652714-77972021-06-013110.24090/mabsya.v3i1.47464746Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota GorontaloMohamad Afan Suyanto0Muh Akmar M1Deby Rita Karundeng2Universitas GorontaloUniversitas GorontaloUniversitas Gorontalo The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City. https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/4746promotion mix, price, product display, service quality, purchasing decisions |
| spellingShingle | Mohamad Afan Suyanto Muh Akmar M Deby Rita Karundeng Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo Mabsya promotion mix, price, product display, service quality, purchasing decisions |
| title | Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo |
| title_full | Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo |
| title_fullStr | Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo |
| title_full_unstemmed | Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo |
| title_short | Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo |
| title_sort | pengaruh bauran promosi harga display produk dan kualitas layanan terhadap keputusan pembelian pada apotek anugerah farma di kota gorontalo |
| topic | promotion mix, price, product display, service quality, purchasing decisions |
| url | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/4746 |
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