The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective
As the fluctuating effects of the pandemic continue, vaccination studies accelerated to ensure mass immunity. However, considering the speed of inoculation, it should be emphasized that it is evident of hesitancy threatening the achievement of herd immunity. The COVID-19 pandemic has deeply stirred...
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| Format: | Article |
| Language: | English |
| Published: |
Hakan AYDIN
2021-12-01
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| Series: | Medya ve Din Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2074446 |
| _version_ | 1797357195417878528 |
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| author | Mehmet Safa Çam |
| author_facet | Mehmet Safa Çam |
| author_sort | Mehmet Safa Çam |
| collection | DOAJ |
| description | As the fluctuating effects of the pandemic continue, vaccination studies accelerated to ensure mass immunity. However, considering the speed of inoculation, it should be emphasized that it is evident of hesitancy threatening the achievement of herd immunity. The COVID-19 pandemic has deeply stirred up suspicions about many new habits in daily lives; therefore the vaccination has no exception. This paper is dedicated to examining communication framings designed to promote vaccination programs, as it might be a communicative remedy of counter-responses against the vaccination. Yet, a great deal is unexplored how the pandemic causes people to generate counterarguments against the vaccination program. Therefore, this study aimed to analyze which features of the communications lead to such a negative belief and investigate the effects of religious framing on vaccination attitudes, based on the fact that people take a religious perspective in crisis times. Findings by 2×2x2 between-subjects design of ANCOVA revealed that selecting a framing path influences the general thought about vaccination, and religious-framed messages have the ability to transform counterarguing tendency. But these capabilities have some limitations and religious framing generally benefits through interaction with loss-framed messages. The theoretical contributions were mentioned following the results. |
| first_indexed | 2024-03-08T14:41:17Z |
| format | Article |
| id | doaj.art-f2db1244e5894e278083fb35e0b404c8 |
| institution | Directory Open Access Journal |
| issn | 2636-8811 |
| language | English |
| last_indexed | 2024-03-08T14:41:17Z |
| publishDate | 2021-12-01 |
| publisher | Hakan AYDIN |
| record_format | Article |
| series | Medya ve Din Araştırmaları Dergisi |
| spelling | doaj.art-f2db1244e5894e278083fb35e0b404c82024-01-11T18:33:29ZengHakan AYDINMedya ve Din Araştırmaları Dergisi2636-88112021-12-014219922110.47951/mediad.10217942403The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM PerspectiveMehmet Safa Çam0AKSARAY ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİAs the fluctuating effects of the pandemic continue, vaccination studies accelerated to ensure mass immunity. However, considering the speed of inoculation, it should be emphasized that it is evident of hesitancy threatening the achievement of herd immunity. The COVID-19 pandemic has deeply stirred up suspicions about many new habits in daily lives; therefore the vaccination has no exception. This paper is dedicated to examining communication framings designed to promote vaccination programs, as it might be a communicative remedy of counter-responses against the vaccination. Yet, a great deal is unexplored how the pandemic causes people to generate counterarguments against the vaccination program. Therefore, this study aimed to analyze which features of the communications lead to such a negative belief and investigate the effects of religious framing on vaccination attitudes, based on the fact that people take a religious perspective in crisis times. Findings by 2×2x2 between-subjects design of ANCOVA revealed that selecting a framing path influences the general thought about vaccination, and religious-framed messages have the ability to transform counterarguing tendency. But these capabilities have some limitations and religious framing generally benefits through interaction with loss-framed messages. The theoretical contributions were mentioned following the results.https://dergipark.org.tr/tr/download/article-file/2074446dini çerçevelemegenişletilmiş-elmmesaja çekilmekarşıt tepkimesaj beklenmedikliğireligious framingextended-elmabsorptioncounterarguingmessage unexpectedness |
| spellingShingle | Mehmet Safa Çam The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective Medya ve Din Araştırmaları Dergisi dini çerçeveleme genişletilmiş-elm mesaja çekilme karşıt tepki mesaj beklenmedikliği religious framing extended-elm absorption counterarguing message unexpectedness |
| title | The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective |
| title_full | The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective |
| title_fullStr | The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective |
| title_full_unstemmed | The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective |
| title_short | The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective |
| title_sort | religious framing impact on counterarguing towards vaccination ads consideration of the extended elm perspective |
| topic | dini çerçeveleme genişletilmiş-elm mesaja çekilme karşıt tepki mesaj beklenmedikliği religious framing extended-elm absorption counterarguing message unexpectedness |
| url | https://dergipark.org.tr/tr/download/article-file/2074446 |
| work_keys_str_mv | AT mehmetsafacam thereligiousframingimpactoncounterarguingtowardsvaccinationadsconsiderationoftheextendedelmperspective AT mehmetsafacam religiousframingimpactoncounterarguingtowardsvaccinationadsconsiderationoftheextendedelmperspective |