Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic bundl...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-04-01
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| Series: | Journal of Innovation & Knowledge |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X22000142 |
| _version_ | 1811338681997328384 |
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| author | María Leticia Santos-Vijande José Ángel López-Sánchez Enrique Loredo John Rudd Nuria López-Mielgo |
| author_facet | María Leticia Santos-Vijande José Ángel López-Sánchez Enrique Loredo John Rudd Nuria López-Mielgo |
| author_sort | María Leticia Santos-Vijande |
| collection | DOAJ |
| description | Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic bundle of firms' capabilities in channelling the effect of EO on performance. The components of EO – innovativeness, risk-taking, and proactiveness – are analysed hierarchically to better understand how the entrepreneurial process builds within the firm and facilitates the development of idiosyncratic capabilities. The results, based on a sample of firms operating in rapidly evolving markets, suggest that innovativeness, as part of the organizational culture, contributes to risk-taking and proactiveness. Proactiveness enables firms to seize new market opportunities and foster innovation capability, directly and indirectly, through networking and market learning. Innovation capability is the ultimate driver of a firm's performance, in terms of enhancing its customer equity and business growth. |
| first_indexed | 2024-04-13T18:14:44Z |
| format | Article |
| id | doaj.art-f2de9a2a86d440bb96aac57c65794051 |
| institution | Directory Open Access Journal |
| issn | 2444-569X |
| language | English |
| last_indexed | 2024-04-13T18:14:44Z |
| publishDate | 2022-04-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Innovation & Knowledge |
| spelling | doaj.art-f2de9a2a86d440bb96aac57c657940512022-12-22T02:35:45ZengElsevierJournal of Innovation & Knowledge2444-569X2022-04-0172100174Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performanceMaría Leticia Santos-Vijande0José Ángel López-Sánchez1Enrique Loredo2John Rudd3Nuria López-Mielgo4Facultad de Empresa, Economía y Derecho, CUNEF Universidad, Calle Pirineos, 55, 28040 Madrid, Spain; Corresponding author.Facultad de Ciencias Económicas y Empresariales, Universidad de Extremadura, Avda. de Elvas s/n, 06071 Badajoz, SpainFacultad de Comercio, Turismo y Ciencias Sociales Jovellanos, Universidad de Oviedo, C/ Luis Moya Blanco 261, 33203 Gijón, SpainWarwick Business School, The University of Warwick, Coventry CV4 7AL, United KingdomFacultad de Comercio, Turismo y Ciencias Sociales Jovellanos, Universidad de Oviedo, C/ Luis Moya Blanco 261, 33203 Gijón, SpainEntrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic bundle of firms' capabilities in channelling the effect of EO on performance. The components of EO – innovativeness, risk-taking, and proactiveness – are analysed hierarchically to better understand how the entrepreneurial process builds within the firm and facilitates the development of idiosyncratic capabilities. The results, based on a sample of firms operating in rapidly evolving markets, suggest that innovativeness, as part of the organizational culture, contributes to risk-taking and proactiveness. Proactiveness enables firms to seize new market opportunities and foster innovation capability, directly and indirectly, through networking and market learning. Innovation capability is the ultimate driver of a firm's performance, in terms of enhancing its customer equity and business growth.http://www.sciencedirect.com/science/article/pii/S2444569X22000142M10M13M14M30M39O31 |
| spellingShingle | María Leticia Santos-Vijande José Ángel López-Sánchez Enrique Loredo John Rudd Nuria López-Mielgo Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance Journal of Innovation & Knowledge M10 M13 M14 M30 M39 O31 |
| title | Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance |
| title_full | Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance |
| title_fullStr | Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance |
| title_full_unstemmed | Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance |
| title_short | Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance |
| title_sort | role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance |
| topic | M10 M13 M14 M30 M39 O31 |
| url | http://www.sciencedirect.com/science/article/pii/S2444569X22000142 |
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