Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance

Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance

Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic bundl...

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Bibliographic Details
Main Authors: María Leticia Santos-Vijande, José Ángel López-Sánchez, Enrique Loredo, John Rudd, Nuria López-Mielgo
Format: Article
Language:English
Published: Elsevier 2022-04-01
Series:Journal of Innovation & Knowledge
Subjects:
M10
M13
M14
M30
M39
O31
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X22000142

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