Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis
As Muslims bound to Islamic teachings, the attitude of young millennials preferring non-<i>halal</i> international cosmetics is trivial. Despite the acceptance of halal food, literature on the acceptance of halal cosmetics remains scarce. The intention to purchase halal cosmetics is cruc...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-02-01
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| Series: | Cosmetics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-9284/8/1/19 |
| _version_ | 1827588550539870208 |
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| author | Abdul Hafaz Ngah Serge Gabarre Heesup Han Samar Rahi Jassim Ahmad Al-Gasawneh Su-hyun Park |
| author_facet | Abdul Hafaz Ngah Serge Gabarre Heesup Han Samar Rahi Jassim Ahmad Al-Gasawneh Su-hyun Park |
| author_sort | Abdul Hafaz Ngah |
| collection | DOAJ |
| description | As Muslims bound to Islamic teachings, the attitude of young millennials preferring non-<i>halal</i> international cosmetics is trivial. Despite the acceptance of halal food, literature on the acceptance of halal cosmetics remains scarce. The intention to purchase halal cosmetics is crucial for the sustainability of halal cosmetics manufacturers. The authors used the theory of planned behavior to identify factors influencing the purchase intention of halal cosmetics among Muslim millennials. Since cosmetics are not exclusively used by females, as males are starting to use them in their daily lives, gender was incorporated into the framework to assess its moderating effect on the relationship. Furthermore, brand image was included in the theory of planned behavior. Data were collected from three universities in Malaysia. A total of 501 responses were analyzed with smart partial least squares to run a multigroup analysis. The analysis revealed that subjective norms have a stronger effect on females, and perceived behavioral control has a greater effect on males. Although attitude and brand image have a positive effect on the intention to purchase halal cosmetics, gender has no effect. The findings are essential for halal cosmetics manufacturers to craft a marketing strategy aimed at Muslim millennials in Malaysia. |
| first_indexed | 2024-03-09T00:37:58Z |
| format | Article |
| id | doaj.art-f2ea5fedd0a249b5b422ae7e51da72d2 |
| institution | Directory Open Access Journal |
| issn | 2079-9284 |
| language | English |
| last_indexed | 2024-03-09T00:37:58Z |
| publishDate | 2021-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Cosmetics |
| spelling | doaj.art-f2ea5fedd0a249b5b422ae7e51da72d22023-12-11T18:03:28ZengMDPI AGCosmetics2079-92842021-02-01811910.3390/cosmetics8010019Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup AnalysisAbdul Hafaz Ngah0Serge Gabarre1Heesup Han2Samar Rahi3Jassim Ahmad Al-Gasawneh4Su-hyun Park5Faculty of Business, Economy and Social Development, Universiti Malaysia Terengganu, Kuala Nerus 21030, MalaysiaCollege of Arts and Sciences, University of Nizwa, Ad Dakhiliyah, Birkat Al Mouz, Nizwa PC 616, OmanCollege of Hospitality and Tourism Management, Sejong University, Seoul 05006, KoreaHailey College of Banking and Finance, University of the Punjab, Lahore 54000, PakistanDepartment of Marketing, Digital Marketing, Faculty of Business, Applied Science Private University, Amman 11931, JordanDepartment of Hotel and Leisure Management, Pai Chai University, Daejeon 35345, KoreaAs Muslims bound to Islamic teachings, the attitude of young millennials preferring non-<i>halal</i> international cosmetics is trivial. Despite the acceptance of halal food, literature on the acceptance of halal cosmetics remains scarce. The intention to purchase halal cosmetics is crucial for the sustainability of halal cosmetics manufacturers. The authors used the theory of planned behavior to identify factors influencing the purchase intention of halal cosmetics among Muslim millennials. Since cosmetics are not exclusively used by females, as males are starting to use them in their daily lives, gender was incorporated into the framework to assess its moderating effect on the relationship. Furthermore, brand image was included in the theory of planned behavior. Data were collected from three universities in Malaysia. A total of 501 responses were analyzed with smart partial least squares to run a multigroup analysis. The analysis revealed that subjective norms have a stronger effect on females, and perceived behavioral control has a greater effect on males. Although attitude and brand image have a positive effect on the intention to purchase halal cosmetics, gender has no effect. The findings are essential for halal cosmetics manufacturers to craft a marketing strategy aimed at Muslim millennials in Malaysia.https://www.mdpi.com/2079-9284/8/1/19intention to purchasehalal cosmeticsmulti-group analysismillennials |
| spellingShingle | Abdul Hafaz Ngah Serge Gabarre Heesup Han Samar Rahi Jassim Ahmad Al-Gasawneh Su-hyun Park Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis Cosmetics intention to purchase halal cosmetics multi-group analysis millennials |
| title | Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis |
| title_full | Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis |
| title_fullStr | Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis |
| title_full_unstemmed | Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis |
| title_short | Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis |
| title_sort | intention to purchase halal cosmetics do males and females differ a multigroup analysis |
| topic | intention to purchase halal cosmetics multi-group analysis millennials |
| url | https://www.mdpi.com/2079-9284/8/1/19 |
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